Fans of Japan's kawaii culture have a new place to shop after a stall opened in Castle Quarter.
Opened by 19-year-old Chloe Howard, Dolly Doki Doki will sell merchandise relating to cartoons such as Hello Kitty, which has been imported from Asia.
Kawaii is Japan's culture of cuteness and refers to cutesy characters who are vulnerable, shy and childlike, manufactured by the Sanrio and San-X brands.
Ms Howard started her business as an online shop two months ago after struggling to find cheap items for her own collection of items.
But now she has opened her own stall in the centre of the city shopping mall opposite Clintons card shop.
She said: "I decided to start my business as I have been a Sanrio collector for many years now and within the community it's difficult to get cheap, accessible items in the UK.
"So I'm selling Japanese imported goods for all ages and collectors, it's a unique stall full of the cutest items."
The stall will open from 10am to 5pm from Tuesday to Friday, opening until 6pm on Saturday.
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