A luxury watchmaker has opened its first East of England store in Norwich.

Breitling, founded in Switzerland in 1884, is known for its precision-made chronometers that can cost up to £55,000 - with stars including Charlize Theron and Brad Pitt modelling their watches.

The brand has no other stores in the East of England, with the nearest shops in Milton Keynes and London.

Gavin Murphy, Breitling’s UK managing director, said: "We are delighted to be opening this boutique with our longstanding partners Beaverbrooks.

READ MORE: 5 shops in Norwich that closed up for good in 2022

"Norwich presents our first boutique in East Anglia where we will be able to fully showcase our entire watch collections representing our Air, Land and Sea segments.

"We look forward to welcoming new clients into the brand where they can enjoy a casual but very special shopping experience."

It has opened its new Norwich store in the former Build-A-Bear unit in Chantry Place.

Norwich Evening News: Breitling is a luxury watchmakerBreitling is a luxury watchmaker (Image: Chantry Place)

The shop, where customers could choose and stuff a furry friend, closed on September 15.

The unit has been vacant since as it awaited Breitling's arrival.

The new arrival comes after Beaverbrooks reopened its Chantry Place shop following £1.25m worth of refurbishment work.