Would-be witches and wizards have a chance to discover the city's little-known magical history thanks to a shop's new launch.

Popular gift shop Norwich Cauldron, located in Magdalen Street, is known for its range of mysterious and magical wares, from Harry Potter merchandise to magical-inspired mugs, notepads and badges.

But this Christmas the shop is officially opening its "magical experience" to the public.

It looks at the history of mystics - and those who hunted them - in the Fine City back in 18th century.

Norwich Evening News:

Rachel Watkins, who owns Norwich Cauldron with her partner Stephen Knock, said: "This magical experience is called 'Channel Your Cunning'.

"We'll focus on the Cunning Folk who were found all across Europe but some settled in St Stephens and plied their trade here.

"They practised as healers and fortune-tellers, while others were known as white witches or wizards.

"We also talk about what dangers they faced from the Witch Finders who tried to track them down.

Norwich Evening News:

"It's a combination of interactive storytelling and crafting."

Those taking part will get a chance to also create their own "magic charm".

Rachel, 37 added: "There are various different elements those who attend can interact with.

"At the end everyone will get a bottle to fill up with all sorts of different crystals and salts, to make a charm, to take home.

Norwich Evening News:

"They'll also be able to find out what their very own witch or wizard name is."

Rachel hopes that they'll be able to put on more experiences in the future, saying: "There's so much history in Norwich relating to magic, witches and wizards.

"Stephen and I have learned so much while doing research for this - not just about Norwich but around East Anglia.

Norwich Evening News:

"Hopefully we'll be able to put on more in the future and maybe something a little more suited for older audiences as well."

The 'Channel your Cunning' experience is suitable for ages seven and up and booking is available now from the Norwich Cauldron website, over the Christmas period until the New Year.

Norwich Evening News: