After years of lying empty, a large unit in the city's historic Royal Arcade shopping mall will reopen as a swanky new food hall.
Yalm, which is open from 8am from Tuesday to Sunday, today opens up in the vast venue once home to Jamie's Italian following extensive refurbishment.
Operations manager, Dan Searle, said: "I am hugely pleased that we are finally in a position to open this ambitious project.
"It’s been really hard work but I would like to thank all of our contractors and suppliers who have turned the building into an attractive 21st-century dining destination.
"Wherever possible we have used local suppliers from the region and all our vendors in the restaurant and the café bar have reputations for selecting food and drink that is different and special.
"The whole concept of Yalm is built around presenting the very best that Norfolk can offer, whether that’s food, drink or the furnishings and crockery we use.
"It’s the perfect city centre spot to come and yalm with friends and I just can’t wait to welcome our first customers."
Yalm, a Norfolk word meaning to eat hungrily, will showcase some of the best independent chefs and kitchens from the region across two floors, offering all-day dining and drinking.
The upstairs kitchens are Eric's Pizza, Baha, NXXDS, Toast Kitchen, Souk, MILK and On the Bone alongside both a wine and beer bar.
Folks Coffee Co and Flying Saucers have a residency on the ground floor.
The brand has also shown that its commitment to using suppliers from Norwich and the wider Norfolk area goes beyond the vendors and kitchens that it has recruited.
Norwich-based Fire and Flux has produced special plates that will be used for Flying Saucers' conveyor belt system and Panxworth-based Norfolk Antique and Reclamation Centre to make a number of bespoke tables, the private dining room table and other furniture.
Yalm will also be stocking beers from nearby breweries Duration from West Acre and Ampersand from Diss, wine from Flint Vineyard in Earsham and has employed Norwich-based hand signwriter Keiran Harper for all of its signage.
It opened last week for friends and family of the project to go and enjoy a first look.
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