Eighty jobs will be created in a swanky new car showroom which is being built on the NDR.
Inchcape Estates received planning permission to relocate its Land Rover site just off Cromer Road into land at Broadland Gate in Postwick in January this year.
A spokesman for the company confirmed building work for the showroom, near the A47, was under way and is expected to be completed by the end of 2023 "when we shall migrate the team and operations from our existing premises".
The Jaguar showroom in Cromer Road is currently run separately from the neighbouring Land Rover base but are being brought together for the new unit on the 48-acre industrial park.
They added 80 jobs would be accommodated in the new showroom.
Alex Merricks, retail operations director for Inchcape Jaguar Land Rover, said: “We are delighted to be on this journey with our brand partner.
"We are looking forward to welcoming customers, both old and new, to the centre.
"This significant investment will ensure our customers can experience these prestigious cars in sophisticated surroundings.”
The showroom will be split into two zones, comprising of front of house for customer use, and back of house for staff and vehicle storage.
The back of house will include space for a workshop and MOTs, wash areas, as well as a waste and recycling zone.
Hunters Jaguar Land Rover forms part of the Inchape Retail Group with eight retail centres currently in operation across the country, including in King's Lynn and Norwich.
Postwick and Witton Parish Council and Norfolk highways raised no objections to the plans.
Eleanor Laming, who represents the Green Party for the Brundall ward on Broadland District Council, said she preferred the concept of electric vehicles but added: "We have to attract business and it is good for local jobs and the economy.
"It is a logical place on that NDR junction."
When finished, the two-storey showroom will cover 3,300sqm.
During the application stage a design and access statement prepared by Taylor Design Architects said the new dealership would offer employment opportunities and apprenticeships for locals.
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