A supermarket manager turned heads as he donned floral dresses, a winter hat and a woolly scarf to highlight one of the ways people can help fight cancer.

Wayne Leech, the manager at Tesco Extra in Blue Boar Lane, Sprowston donned the outfit to demonstrate how men and women can dig out good quality clothes and shoes they no longer use and donate them at the store as part of its Big Shop and Drop Weekend on October 20 and 21.

The initiative will help generate goods for Cancer Research UK shops. It is also one of the ways people can support Stand Up To Cancer, a new national fundraising campaign from Cancer Research UK and Channel 4.

Mr Leech said: 'We really hope people in Norwich will get involved.' photo: simon finlay