A road has been named after Norwich City FC legend Geoffrey Watling.

Norwich Evening News: Apartments in Norwich being named after Geoffrey WatlingApartments in Norwich being named after Geoffrey Watling (Image: Archant)

Geoffrey Watling Way pays tribute to the local entrepreneur and benefactor who became chairman of City in 1957, a position he held for 16 years. He spent nearly 50 years with the Canaries, serving as vice chairman and then president until his death in 2004, aged 91.

The road services a new development near to Carrow Road and overlooking the River Wensum.

Caroline Carter, regional sales and marketing director for Taylor Wimpey, says: 'We are delighted to see Geoffrey Watling Way officially opened in honour of this true Norwich legend.

'Our stunning NR1 development lies just a goal kick away from the Carrow Road ground, so it is fitting that there should be a road named here after a man who did so much for Norwich City over so many years.'

Norwich born and bred and a lifelong City fan, Geoffrey Watling helped to steer the club from near bankruptcy before taking them to a League Cup triumph in 1962 – the club's first major trophy.

He set up the Geoffrey Watling Charity in 1993 with the aim of helping local good causes and bequeathed the majority of his estate to the charity to help it continue its work. Years later it still helps people in Norfolk.