Staff members give a cheery wave as Bowthorpe Sainsbury's opens in October 10, 1978. (Image: The Sainsbury Archive, Museum of London Docklands)
In 1978, Norwich got a brand new Sainsbury's, stocked with everything from fruit and vegetables to homeware.
Located on Wendene in Bowthorpe, the new supermarket, complete with petrol station, opened on October 10, with customers flocking in to take a nose around the store.
Welcoming customers on the day were manager Tom Parkins and meat manager J. Franklin.
More classic pictures of Sainsbury's supermarkets throughout the years can be found at: https://www.sainsburyarchive.org.uk/
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