With more than 800,000 followers across her social media channels, Helen Anderson has worked hard to create a platform which encourages women to express their individuality.
The 31-year-old from Norwich fell across online fame back in 2011 on her YouTube channel and since then has continued to share the highs and lows of her life.
From her rock and roll fashion style, interior design and daily ramblings, many have been endeared to Miss Anderson’s honesty and authenticity online.
“My platform was a bit of an accident,” she said. “I never really set out to YouTuber or influencer.
“I started making videos about what I was wearing what I was up to.
"It was at a time when YouTube was really growing and I must have caught the wave at the right time.
“I don’t know what it was, maybe my personality, but people kept asking for my videos and it just grew from there.”
In 2014, Miss Anderson left her nine to five job to create content full-time and that is when her online career really kicked off.
She currently has more than 300,000 followers on Instagram and more than 500,000 subscribers on YouTube.
But she prefers not the be called an “influencer".
She said: “My position online has always been to just be myself. But there are some people online who create a really edited and perfected version of themselves, which just isn’t real.
“I didn’t want to be like that or portray something which wasn’t genuine or authentic.
“I always wanted to be that person who said it as it was whether its mental health, body confidence or girl power - that’s what people really want to hear
“I never sugar coat anything.”
But it isn’t just fashion shoots and luxurious trips, Miss Anderson says she works extremely hard to create content as well as the less glamorous admin behind the scenes.
As well as maintaining her social media channels, Miss Anderson recently opened her new online shop Sweet Honeydew and she is also lead singer of a country band Sunny Bones.
“It has been difficult in the past," she added. "When people say what I do is not a real job or that I am privileged.
“I know that I am and I am very grateful but I deserve to be where I am because I put the work in and I have learnt my craft well.”
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