A historic Norwich department store has expanded - launching its newest shop in one of the county's grandest clubs.
Jarrolds has teamed up with the Royal Norwich country club marking its sixth shop.
The new shop aims to showcase "the best of Norfolk" selling local produce and some of the department stores' lifestyle brands such as Barbour, Rodd & Gunn and their own products and hampers.
Tom Burdett, Jarrolds director of finance and strategic operations, said: "It was immediately obvious that the Royal Norwich team share our ambition and passion for Norfolk.
"We jumped at the chance to create a part of Jarrolds on the edge of the city."
As well as the bricks-and-mortar store, shoppers will have access to the full catalogue via a digital click-and-collect screen.
John Kerr, chief executive of Royal Norwich, said: "This is a brilliant opportunity to align two great Norwich brands.
"While our country club goes from strength to strength, we've worked hard to make the club welcoming to everyone."
The Royal Norwich is open every day 8am until 6pm.
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