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Norfolk Tourism Awards

GoGoHares light up Norwich Castle

PUBLISHED: 15:03 16 July 2018 | UPDATED: 15:18 16 July 2018

Images of some of the GoGoHares are being projected onto Norwich Castle to celebrate the charity art trails being brought to Norwich and Norfolk by Break and Wild in Art.
Photo: Mark Ivan Benfield

Images of some of the GoGoHares are being projected onto Norwich Castle to celebrate the charity art trails being brought to Norwich and Norfolk by Break and Wild in Art. Photo: Mark Ivan Benfield

Mark Ivan Benfield

As well as decorating Norwich and Norfolk’s streets, the GoGoHares are now also lighting up one of the city’s most famous landmarks.

Images of some of the GoGoHares are being projected onto Norwich Castle to celebrate the charity art trails being brought to Norwich and Norfolk by Break and Wild in Art.
Photo: Mark Ivan BenfieldImages of some of the GoGoHares are being projected onto Norwich Castle to celebrate the charity art trails being brought to Norwich and Norfolk by Break and Wild in Art. Photo: Mark Ivan Benfield

Images of some of the colourful characters are currently being projected onto Norwich Castle each night to celebrate children’s charity Break and Wild in Art’s sculpture trails marking the 50th anniversary of Break.

The projections are being switched on every evening from 9pm to midnight up until July 26, and to date the GoGoHares that have adorned Norwich Castle include Poppy, Haremione, Hare comes the Sun and Binary Hopposition.

Norse Hare, Foxy’s Tale, Art Hare and Osc-Hare have also hopped onto the castle’s ancient walls, and more of the hares are also planned to feature in the projections.

Stefan Gurney, executive director of Norwich BID which is responsible for the projections and is also a GoGoHares supporting sponsor, said: “It’s great to be illuminating and highlighting this amazing event, and encouraging everyone to hare around the city and complete the trail and discover new parts of the city.”

Images of some of the GoGoHares are being projected onto Norwich Castle to celebrate the charity art trails being brought to Norwich and Norfolk by Break and Wild in Art.
Photo: Mark Ivan BenfieldImages of some of the GoGoHares are being projected onto Norwich Castle to celebrate the charity art trails being brought to Norwich and Norfolk by Break and Wild in Art. Photo: Mark Ivan Benfield

People of all ages have been having a great time spotting the GoGoHares around the city and county since they first arrived on June 24, and to date GoGo fans have “unlocked” individual hares more than 61,000 times on the GoGoHares app.

There are three GoGoHares trails to follow, including a 50-sculpture city centre trail through Norwich, a trail of 18 moongazer hares across the wider county and more than 160 leveret sculptures in Norwich.

The city and county trails run until September 8 and the GoGoCreate leveret trail runs until September 2.

GoGo fans are now being asked to take part in an online survey and share their views on the GoGoHares trails at www.gogohares.co.uk/feedback

Images of some of the GoGoHares are being projected onto Norwich Castle to celebrate the charity art trails being brought to Norwich and Norfolk by Break and Wild in Art.
Photo: Mark Ivan BenfieldImages of some of the GoGoHares are being projected onto Norwich Castle to celebrate the charity art trails being brought to Norwich and Norfolk by Break and Wild in Art. Photo: Mark Ivan Benfield

The survey is being overseen by Zing Insights - the sponsor of Lewis the Timely Hare designed by MJ Hiblen - and people who take part in the survey have the chance the chance to win prizes that include Emma Bridgewater mugs and £100 of Jarrold vouchers.

For more information about the GoGoHares visit www.gogohares.co.uk and follow @GoGoHares2018 on Twitter, Facebook and Instagram.

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