The memory of a generous and popular man was saluted at a meeting of the Norwich Traffic Club which raised £1,000 for the Big C Charity in honour of Terry Long.

Norwich Evening News: Terry Long in the New Guildhall Tea Rooms. Photo: Sonya BrownTerry Long in the New Guildhall Tea Rooms. Photo: Sonya Brown (Image: SONYA BROWN)

Terry, the man who helped to bring Caleys chocolate back to Norwich, who died last November would have become president of the club in May, an honour he richly deserved and was looking forward to.

Good friend Maurice Morson, the former head of Norfolk CID, said: 'We have lost a man noted for his generosity of spirit and his consideration for others, a man esteemed for his cheerfulness allied with an unfailing courage in the face of adversity.'

Many people will have known Terry, who died from cancer aged 68 leaving his wife Margaret and children Aimee, James and Caroline and five grandchildren.

He was the highly regarded production manager at the old Nestle factory and one of the men responsible for opening the Caley Cafe at the Guildhall.

Norwich Evening News: A photo of Terry Long, in the middle with Pat Wood on the left, Rod Kidd on the right and Luke Watson. Photo: Sam Wood.A photo of Terry Long, in the middle with Pat Wood on the left, Rod Kidd on the right and Luke Watson. Photo: Sam Wood. (Image: Sam Wood)

And away from work he was one of the original Norwich beat boys, a brilliant musician and guitar player, who has recently joined forces with Norfolk legends Pat Wood, Rodney Kidd and Luke Watson to form Get It On bringing the house down wherever they played.

Terry, who lived at Spixworth, was a pupil at George White and then Aldermen Jex schools in Norwich and worked at the Mackintosh/Rowntree/Nestle factory most of his life.

He was the production manager at the large plant employing hundreds of people when it closed in 1996.

He, along with Peter Stevenson and Roger King went on launch Caleys chocolate and that led to the Caleys Cafe opening at the old courthouse in the Guildhall in Norwich.

'Terry died having achieved much with so much still to give,' added Mr Morson.

'Faced with a diagnosis of terminal cancer he continued to undertake his duties of Vice President of the Norwich Traffic Club and attended and contributed to meetings almost to the end, apologising for his declining heath and the inevitable conclusion,' he said.

'He humbled members with his frankness and courage. Tributes to this popular man have flowed from many quarters.'

A talented musician he played on his own or with a band and at his funeral his moving recording of Don't Let the Sun Catch You Crying held a packed and overflowing congregation of mourners transfixed.