Ricky Martin - Norwich City will strive to hit the ground running in the Championship

Norwich City's new technical director Ricky Martin was a key part of the 2013 FA Youth Cup success. Picture: Denise Bradley Norwich City's new technical director Ricky Martin was a key part of the 2013 FA Youth Cup success. Picture: Denise Bradley

Monday, July 7, 2014
6:10 PM

Norwich City’s new technical director Ricky Martin is confident the Canaries’ football executive board will give Neil Adams the best chance of plotting an instant Premier League return.

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Martin has been handed a wide-ranging remit designed to allow Adams to focus solely on coaching and preparing the first team squad for the Championship campaign. The academy boss joins chief executive David McNally, former Fulham head scout Barry Simmonds and Adams on the new executive body.

“My role is really to look at the support staff we can put in place to help Neil,” said Martin. “The set-up behind the scenes has become bigger season on season and long gone are the days when the football manager looked after all the departments. I will now look after things like the medical side, sports science, nutrition, the facilities at Colney. I will still oversee the academy as well but we will look to bring in new staff as well in that area to replace the ones who have stepped up.”

Martin has been a key part of the club’s academy since joining as assistant academy director in 2001 during a period of major change which was capped by the Canaries’ 2013 FA Youth Cup win and achieving category one elite status (EPPP).

“In my 13 years at the club I have been able to help establish the academy and now I am really excited about moving into my new position,” he told the club’s official site. “We are there to measure and plot our success, hopefully back to the Premier League. I’m privileged and honoured to be given this role. In certain respects it is a blank piece of paper and I will look to shape it. I’m a big believer in setting myself targets and goals and with the EPPP, the FA Youth Cup win and now some of those lads coming through into the first team I think the timing is right for me on a personal level and one of my roles will be to ensure that progression is there for young players.”

Declan Rudd was one of six academy products involved at St George’s Park as City strive to harness homegrown talent within Adams’ push for promotion this season.

“There are clear similarities in the way we had to step up to new challenges and new systems within the academy,” said Martin. “There was no precedent for what was expected and we achieved category one status and I want to ensure the philosophy we have adhered to in the academy is in place with the first team. Working with first team players is certainly very challenging and very exciting, but what I can say is we’re determined, we’re hungry and there is a really good vibe with the staff and the players.

“We know what momentum can do and we need that from the start of the season and I can assure you everyone here will be working extremely hard to get us back to where we belong.”

10 comments

  • How many more backroom staff does a Championship club need? Up to now most of the "transfer action" has been in the management structure and very little on the playing side. In the end that is where it matters - on the pitch. England went to Brazil with a shed load of non-playing specialists and look what good it did them! The time when we desperately needed some behind the scenes football management advice and skills was during our last two seasons in the Premiership. That was also a time when we could afford such luxuries. Even then I doubt we needed an entourage!

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    malaga flier

    Thursday, July 10, 2014

  • I hope that Mr Martin has better communication skills than when he ran the academy, I wrote to him several times about a promising youngster in Kent, I would send him newspaper cuttings to back it up, he never once replied, even to say no thank you...!

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    Backster

    Tuesday, July 8, 2014

  • Yes, Simmonds is a bit underwhelming. I imagine the fact it's taken so long to fill the position is that we struggled to find anyone decent. At least he isn't a 23 year old from Kazakhstan, and does actually have experience at premier league level

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    canary can-can

    Tuesday, July 8, 2014

  • All very valid concerns, however we don't really know what's going on behind the scenes so just have to hope that everyone is going to be working for Neil and he can make sure they are all pulling in the same direction. With regards to transfers, the club does have a history of playing its cards closely which can be frustrating. I think the idea is that we have a good team that was badly managed, we don't want to make wholesale changes as we want to go straight back up, so fix the strike force, remotivate the squad and then fill in the gaps in defence and midfield. The club generally disappoints in the transfer window but I think that's due to fiscal conservatism rather than management structure. Last season being the outlier.

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    canary can-can

    Tuesday, July 8, 2014

  • Our head of recruitment or whatever you call him has worked for a number of years for Fulham whose level of achievement during that time has been virtually nil. Can anyone offer up any form of encouragement regarding his appointment at Norwich.

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    VictorM

    Tuesday, July 8, 2014

  • It's a funny old world, when you have an academy setup you expect young players to make it through to the first team not the management. Still I'm not complaining maybe it's what's needed in the game right through to international level

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    cutty

    Tuesday, July 8, 2014

  • I am waiting to hear what Barry Simmonds has to say about his role. Is he "Head of Recruitment" or "Chief Scout". The former is responsible for seeking the players to suit a pre-ordained playing style. The latter looks around and makes recommendations that may or may not be acted on. Also does he get handed the list of targets Joe Royle talked about or compile one of his own. Like Michigan I am looking for a developing pattern but am struggling to find one. Of course there could yet be a flurry of activity that reveals all.

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    Lincs Canary

    Tuesday, July 8, 2014

  • In past seasons the manager and club have come out at the end of the season and said this is our retained list, and this is who we are letting go, and then set about filling the gaps. This year a few also rans were let go, Snodgrass has been sold, the list of those left have had numbers put against them, a couple of what should be good strikers have been bought, but I do not see a squad with anyone's authority stamped on it, other than a "we don't need to sell anyone statement". Have I missed something? I am getting the feeling of a company run by a committee that is not taking ownership and not driving hard in a single direction. It's all happening around them with no-one responsible. The companies I saw operating like this were not successful and went down the tube. I'm getting very worried.

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    MichiganCanary

    Tuesday, July 8, 2014

  • Presumably it is difficult to bring people in if you can only offer a squad place rather than first team football regularly... Can't be easy not knowing who might be leaving.

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    Surrey Canary

    Monday, July 7, 2014

  • This is all very well but when are we going to see some evidence that things are actually moving on the transfer market - either in or out. This transfer window might end up the same as the ones when Hughton was here - same old story.

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    VictorM

    Monday, July 7, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

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