May 21 2013 Latest news:
David Freezer and Kim Briscoe
Thursday, November 1, 2012
Norwich City chief executive David McNally has sparked a heated online debate with the club’s supporters about ticket prices.
Many Canaries supporters had voiced their displeasure ahead of last night’s Capital One Cup fourth round clash with Tottenham, as tickets were priced at £30 for adults.
A crowd of 16,465 watched Chris Hughton’s side comeback from 1-0 down to beat Spurs 2-1 and advance to the quarter-finals of the competition, some 10,000 below Carrow Road’s capacity.
Mr McNally had justified the price, up from £10 against Doncaster Rovers in the third round, as still being a lot cheaper than tickets will costs for Tottenham’s visit to Carrow Road in the Premier League.
But some supporters voted with their feet last night and stayed away for the victory.
The club have now been handed a fourth successive home draw in the competition and a tantalising clash against Aston Villa, managed by Paul Lambert, who controversially left City this summer.
So this morning City’s chief executive decided to try and feel the pulse of the Canaries’ fanbase, to try and make the right decision on ticket prices for the Villa clash.
Using his official Twitter account, @DavidMcNally62, he said: “Thank you for all of the feedback regarding Capital One Cup ticket prices.
“We didn’t sell out last night with adult prices at £30, clearly, and yet our revenues were better than a sell-out and a £20 adult price.
“So, Canary fans, what would you recommend for the adult ticket price for the home quarter final tie vs Villa? For our club, revenues are really important because we can only spend what we earn.”
Mr McNally instantly got lots of responses to his tweet.
RaktoniCanary tweeted: “I can guarantee the players would prefer a full crowd behind the team rather than being outsung by the away end all night!”
And Phil Harris told the City chief executive: “I believe almost every supporter thinks £25 would have been fair. £30 just FELT grasping...”
Other fans felt the high price of last night’s tickets was justified in the end because of the exciting end to the victory, with substitute Simeon Jackson winning the tie in the 86th minute.
Freddie Gavita posted: “it was worth it for the last 10 minutes! It was exhilarating, and exactly why we love and support our team!!”
Responding to Mr McNally’s assertion that last night’s fixture brought in more revenue from a £30 ticket half-full stadium instead than if it had been filled at £20, fans said they felt the sales of food and drink from a full house would have increased the revenue and would not have angered the fans.
Ben Goodwin tweeted: “Was revenue up enough to justify keeping fans away from a match? Football is about fans not revenue.”
Others suggested discounted tickets for season ticket holders, or for those who have already purchased tickets for the cup run.
Prices suggested by many Canaries fans were in the £20 to £30 range and celebrity fan Jake Humphrey, host of the BBC’s Formula One coverage, weighed into the debate suggesting that £20 would be a decent price for the game against Villa.
He posted: “Pack the ground out, white-hot atmosphere, beat Villa, suddenly we’re in a semi-final, value will be more than sales!”
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