Ricky Martin - Norwich City will strive to hit the ground running in the Championship
18:10 07 July 2014
Norwich City’s new technical director Ricky Martin is confident the Canaries’ football executive board will give Neil Adams the best chance of plotting an instant Premier League return.
Martin has been handed a wide-ranging remit designed to allow Adams to focus solely on coaching and preparing the first team squad for the Championship campaign. The academy boss joins chief executive David McNally, former Fulham head scout Barry Simmonds and Adams on the new executive body.
“My role is really to look at the support staff we can put in place to help Neil,” said Martin. “The set-up behind the scenes has become bigger season on season and long gone are the days when the football manager looked after all the departments. I will now look after things like the medical side, sports science, nutrition, the facilities at Colney. I will still oversee the academy as well but we will look to bring in new staff as well in that area to replace the ones who have stepped up.”
Martin has been a key part of the club’s academy since joining as assistant academy director in 2001 during a period of major change which was capped by the Canaries’ 2013 FA Youth Cup win and achieving category one elite status (EPPP).
“In my 13 years at the club I have been able to help establish the academy and now I am really excited about moving into my new position,” he told the club’s official site. “We are there to measure and plot our success, hopefully back to the Premier League. I’m privileged and honoured to be given this role. In certain respects it is a blank piece of paper and I will look to shape it. I’m a big believer in setting myself targets and goals and with the EPPP, the FA Youth Cup win and now some of those lads coming through into the first team I think the timing is right for me on a personal level and one of my roles will be to ensure that progression is there for young players.”
Declan Rudd was one of six academy products involved at St George’s Park as City strive to harness homegrown talent within Adams’ push for promotion this season.
“There are clear similarities in the way we had to step up to new challenges and new systems within the academy,” said Martin. “There was no precedent for what was expected and we achieved category one status and I want to ensure the philosophy we have adhered to in the academy is in place with the first team. Working with first team players is certainly very challenging and very exciting, but what I can say is we’re determined, we’re hungry and there is a really good vibe with the staff and the players.
“We know what momentum can do and we need that from the start of the season and I can assure you everyone here will be working extremely hard to get us back to where we belong.”