Youth jobs campaign launched to save ‘lost generation’ in Norwich

Chloe Smith MP launches the Norwich For Jobs initiative supported by local businesses, education groups and job support services and presents the first businesses with their support certificates to( l to r) Julia Wattling from NNUH, Mike Thompson from May Gurney, Chris Walker from Marks and Spencer, Jenni King from Heatrae Sadia, Davina Tanner from Chapelfield, Andrew Barnes from Howes Percival and Chris Paul from Serco. PHOTO BY SIMON FINLAY Chloe Smith MP launches the Norwich For Jobs initiative supported by local businesses, education groups and job support services and presents the first businesses with their support certificates to( l to r) Julia Wattling from NNUH, Mike Thompson from May Gurney, Chris Walker from Marks and Spencer, Jenni King from Heatrae Sadia, Davina Tanner from Chapelfield, Andrew Barnes from Howes Percival and Chris Paul from Serco. PHOTO BY SIMON FINLAY

Friday, January 25, 2013
11:13 AM

A major campaign aiming to slash in half the number of young people out of work in Norwich was launched this morning.

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The Norwich for Jobs initiative, backed by the Eastern Daily Press and Norwich Evening News, was unveiled by Norwich North MP Chloe Smith at Chapelfield shopping centre, with a call for businesses to think creatively about opportunities they can offer for young people.

By the end of 2015, the campaign hopes to find jobs for half of the 2,000-plus young people currently out of work in and around Norwich.

Addressing a 130-strong crowd business leaders, Miss Smith said: “We would like you to consider that we have great talent in Norwich’s young people that is available to you.

“My ask to the many key partners who already do such excellent work is do what you can to help us amplify it. Together we can encourage and connect both our efforts on this common goal.

“Guide us on what you need: we are here to help you.”

Johnny Hustler, managing director of Archant Anglia, called on businesses to make available opportunities to prevent young jobseekers’ “flames of ambition” being extinguished by frustration.

Davina Tanner, general manager of Chapelfield, also explained that the shopping centre had already pledged to take on apprentices in several areas, and hoped other shops and businesses would follow suit.

Twenty-two-year-old Henry Carruthers, a member of the campaign’s youth panel, explained the hurdles facing young people entering the jobs market and said it was “a real inspiration” to see so many people willing to address the “stagnant blight” of unemployment among his peers.

“The obvious collective concern regarding youth unemployment in Norwich today, while reassuring, is clear indication this is a subject that should not be treated lightly,” he said.

“In the most extreme scenario an entire generation may be written off.

“I don’t want to preach that young people need charity – they don’t. As a group we have a huge amount to offer.”

25 comments

  • why are the coalition carrying on with labours policy of mass immigration when we have over a million of our young people without a job. When will the madness stop

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    milecross

    Friday, January 25, 2013

  • Apologies for the omission, should have said 'superficial' too. Even made it to Look East, but their report was somehow more balanced than EDP's crusading.

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    Police Commissioner ???

    Friday, January 25, 2013

  • There will obviously be support from the media for the Tory party because they fear the implications of Leveson.This explains why regionally based monopoly capitalists like Archant will increasingly offer their support to the Tory party,alongside Dacre and Murdoch of course.It's to be expected-they do not really like Truth being taken to Power.

    Report this comment

    Peter Watson

    Friday, January 25, 2013

  • Of course there will be a lost generation and there will continue to be lost generations until business leaders stop offshoring work and show some patriotism, until governments get a grip on immigration, until pigs fly.

    Report this comment

    Heading for Squalor

    Friday, January 25, 2013

  • Thanks for that epitaph Julian, may of us are in the same position, I'm twenty years older and have the same problems. You, being 41 should have no problems of finding a job.

    Report this comment

    ingo wagenknecht

    Friday, January 25, 2013

  • soon several hundred thousand romanians and bulgarians will be on their way to take jobs and housing. Those people above should be tackling the real issues in jobs and housing instead of window dressing

    Report this comment

    milecross

    Saturday, January 26, 2013

  • 'political flames of ambition' The need for apprenticeships has been changed into froth about how the Conservatives all stand together in times of need. No meat on the bone at all. This PR job, together with a controlled Radio Norfolk interview is pure electioneering. These are the questions I wanted to put to her this morning .What new technologies, as mentioned on Newsnight last night, will create jobs and apprenticeships in Norfolk? What is she doing to encourage a non existing recycling industry? what are the business plans for Coltishall? why are Tory councils proposing to bend rules for companies without stipulating apprenticeships in return? Will teh repatriation of 44.138tn.s of German gold from the Bank of England focus the treasuries spending? But it was not to be, we heard a nice bit of chit chat about the 'chicken of the east' proposed sculpture on a Bungay roundabout. That's the representation, or manipulation, and lack of scrutiny of our local politicians today, every day. Thanks for nothing Chloe.

    Report this comment

    ingo wagenknecht

    Friday, January 25, 2013

  • With regards to Chloe Smith's new scheme to help young unemployed peole get back into work I'm left to wonder when something is going to be done about other age groups. I have extensive experience in the retail industry, having worked in a local garden centre, a newsagents and for one of the country's biggest retail chains. I've also volunteered in a local charity shop and at a local museum. I'm 41 years old. I'm single. I have no dependants. I've been unemployed since the end of 2007. Apart from going on the schemes run by companies such as Action 4 Employment it seems as if nothing is being done for people in situations similar to my own. ... It's soul destroying sitting in front of my computer for hours a day looking and applying for jobs and constantly getting knockbacks with the obligatory "we'll keep your CV on file, good luck for the future" letters and e-mails. I have two massive lever arch files containing details of every job I've applied for since October 2009. I've managed to fill one of those in just four months. This month alone I've been in contact with 75 companies about the possibility of employment, 14 job applications and 61 speculative letters. I've had just 7 replies. Last year I had just 2 interviews. Believe me, it's not through lack of effort with regards to the lack of interviews. Back in 2007 I was getting 3-4 interviews per week until I was given a temporary Christmas contract with the retail chain. Then the financial crisis hit, and apart from a brief period when I was suffering from a knee injury that required an operation I've probably sent out well over a thousand letters and e-mails asking for work. I'm currently with a company called Seetec. Like A4E before them they're trying to help me back into work. They've helped me with costs and have set up a course for me next week. It says on my file there that I'm "work ready". I've been work ready for over 5 years. Over the past few years I've seen schemes for unemployed university graduates, unemployed former prisoners, and countless others. I can't recall seeing one for unemployed single people with no dependants. It would be nice to see the powers that be helping people like me out, but I can't see that happening. I don't think I'll ever see a photo in my local newspaper of a local MP standing in a shopping centre with a group of single, middle-aged unemployed people announcing a scheme to help them get back into work, and I get the feeling that it will be a while before someone says the magic words "you're hired" to me.

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    Julian Radbourne

    Friday, January 25, 2013

  • This is a very desperate political stunt by a very disappointing MP.After causing record unemployment amongst young people she now proclaims to be their saviour.Her government scrapped the Future Jobs Fund which, research has shown,got young people into jobs and saved the taxpayer money.She is part of a government that removed Education Maintenance Allowance supporting young people in education.In this she shows the same hypocrisy as those Tory MPs who campaign against local hospital closures whilst cutting the NHS budgets at the same time.What is she doing to work with the NHS to save the 500 jobs being lost at the Mental Health Trust?The public won't be fooled again by this synthetic support for young people.Did anyone hear Chloe Smith say a dickie bird about the complete demolition of youth services by Tory Norfolk County Council?This is more pure lovebombing by a very cynical MP.The sooner she goes the better.

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    Peter Watson

    Friday, January 25, 2013

  • how about the slightly older people who do not fit into this catergory, There many people struggling to find work to support their familes. Strange that Miss Smith is targeting this group who for most of them will be first time voters at the next election

    Report this comment

    norfolkandgood

    Friday, January 25, 2013

  • Great project lets do it. That's what Cameron and Osbourne said about the economy and look what happening there.

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    Heading for Squalor

    Saturday, January 26, 2013

  • Employers have been brainwashed in believing our youth don't want to do jobs that are out there.Tackle this mindset and the unstoppable wave of young ex-communist folk from Europe,and your plan may work, methinks it's too late to stop the native storm which is brewing and will result in widespread disorder.

    Report this comment

    nrg

    Friday, January 25, 2013

  • Well said, norfolkandgood, this has been like this for years look after the 18 to 26 year olds but ignore the older worker.

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    turnover

    Friday, January 25, 2013

  • what a joke . We are now about to be swamped by hundreds of thousands of rumanians and bulgarians who have the right to come here under EU law . They will take our young peoples jobs and housing..When will this madness stop..Until goverments put british people first in housing and jobs and taxes we will have mass unemployment. The bnp have been saying this for years , British people need to be put first

    Report this comment

    milecross

    Friday, January 25, 2013

  • Come on you lot, she is hardly going to worry about wooing the disaffected middle-aged. these are first time voters we're talking about. Young, naive, full of hope, and easily taken in by this sort of drivel, she hopes. Remember 2010! Actaully take a look at the substance of what's proposed and you realise its another whopping slice of vague, aspirational, empathatic, connecting with the concerns of real people, sounds like real action but adds up to diddley squat, etc, etc, etc. Same style as the no. 10 PR man's EU referendum epic in fact, and that is modern politics in a nutshell. Vague promises with no substance, sounds great, everyone remembers the 'feel good' but its all forgotten soon after and thus no one is held to account for the lack of delivery.

    Report this comment

    Police Commissioner ???

    Friday, January 25, 2013

  • What a group of people, for starters you have Chloe Smith member of a failing party, a guy from MG, weren't they laying people off a few months ago? Heatrae Sadia didn’t they offshore the major part of their business? M&S not doing so well either because they are stuck in the dark ages. Give up kids there’s not a lot of hope here.

    Report this comment

    John L Norton

    Friday, January 25, 2013

  • The EDP newspaper today, yet more pages and pages devoted to this CS propaganda sham. It must have been a light day for proper news. Also an unbearably toadying letter glorifying her 'care' for Norwich and her 'hard work' for its people. The mind boggles. On p. 22 she crows 'I am delighted by the response to MY Norwich for Jobs campaign', just in case anyone is in any doubt as to what this is really about.

    Report this comment

    Police Commissioner ???

    Monday, January 28, 2013

  • Does Chloe Smith pay her interns and why doesn't she back votes at 16 so that young people can have more of a say?

    Report this comment

    Peter Watson

    Friday, January 25, 2013

  • Posted under another article but equally applicable here. East Anglia: Region’s small and medium sized firms are deterred by late payments. According to the firms responding to this survey, late payments is a fundamental issue making them reluctant to take on new business, and so there is no economic growth and no new jobs created. Outcome = the yoof remain on JSA. I went on to encourage the EDP and others to get stuck into this issue with solutions instead of pratting around trying to get Ms Smith re-elected, which is doubtless why you won't find my other comment.

    Report this comment

    Mr Cameron Isaliar

    Sunday, January 27, 2013

  • I suppose due to the Coalition Government causing businesses of all sizes problems, ie Business Rates, Corporation Tax, VAT at 20%, wants them to employ the youngest people as that means they have to pay the lowest minimum wage possible. Well good luck to all the young people who get offered work. Put some money aside cause when you get older and your minimum wage has to increase by law don't expect to stay where you are. We are supposed to be heading for a triple dip recession, LOL have we ever come out of the first one ?

    Report this comment

    chebram71

    Friday, January 25, 2013

  • A lost generation courtesy of the former treasury spokesperson Chloe Smith et al. No wonder she wants to talk about this on the day we head towards another recession.

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    Jeffrey Osborne

    Friday, January 25, 2013

  • This seemed so promising until one reads further into the article ... it was just after the headline that all hope started to fade. Need to start filling that re-election CV up now, what? Otherwise the next two years will whizz by achievement free. Be assured that any positive employment news in Norwich during that time will be attributed to this "initiative" as a matter of course and with no regard to the facts whatsoever. Here's a spiffing proposal: put the 2,600 Archant employees onto part time working and make up the shortfall from Norwich's yoof. What say you Mr P? Really show you're backing Chloe's re-election bid by putting your employees' remuneration where your mouth is? Good plan to start this thing off with some tangible ideas lest "Norwich for Jobs" degenerates into a mere talking shop.

    Report this comment

    Mr Cameron Isaliar

    Friday, January 25, 2013

  • Well Paul H, you must be blind for not to see the facts as they exist. There was no meat and no inspirational ideas offered for new revenue streams to be created. Multiple froth in four different articles here, pure electioneering. meanwhile the Government she represents is giving 21 million to the 'effort' in Syria and we see speculative purchases of 6.5 million for Coltishall, with no plan whatsoever. Fraud in local Government and central Government has reached endemic proportions, some 2.3 billion combined and all you can do is whine about your supporters who are fed up with and have left your camp split and divided. Grow up and smell the coffee.

    Report this comment

    ingo wagenknecht

    Saturday, January 26, 2013

  • Well done Chloe Smith and your backers You know what they say about people who do nothing,they just carp and crow behind their computers. Great project lets do it.

    Report this comment

    PaulH

    Saturday, January 26, 2013

  • The jobs that are out there are low paid and not jobs many want to do.l know I'm doing one.But needs must as many young people have been in education which is a very comfortable life these jobs won't appeal.In hard times you have to be prepared to do any type of work most whatever age won't they want the nice comfy work with what they see as a good wage.Beggar's can't be choosers.I work with people from all over the worls I'm the only English person on the shift.

    Report this comment

    chicken little

    Friday, January 25, 2013

The views expressed in the above comments do not necessarily reflect the views of this site

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