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Yet another Tesco opening in Norwich

PUBLISHED: 07:22 25 August 2011 | UPDATED: 15:36 25 August 2011

Tesco stores in Norwich, click to enlarge.

Tesco stores in Norwich, click to enlarge.

Archant

Yet another Tesco is coming to Norwich with the supermarket giant about to open its 18th store in the heart of the city.

The store will open on a site known as Dial House, which is a former bed store and was once a pub, known as The Dial, on the corner of Dereham Road and Old Palace Road.

Relevant planning permission is already in place, and Tesco just needs permission from the city council for a new shopfront and signage.

The increased ‘Tescoisation’ of Norwich has been a hot topic for discussion in recent years, as the firm’s stores have popped up all over the city.

There are fears such stores have a detrimental impact on other traders in the area, as they are able to push their prices so low and under-cut them.

Such is the scale of the issue nationwide that a Competition Commission inquiry was held in 2009 to see whether the firm has too much of a stronghold on the market. Tesco won the appeal, however.

The most high-profile case in Norwich concerned the new Tesco store which opened in Unthank Road in the city last year. Planning permission for that store was only given after Tesco launched an appeal.

Four applications had previously been turned down by members of the city council planning committee, following objections from people living in the area.

Claire Stephenson, leader of the Green group on Norwich City Council, has expressed concerns about the new store.

Speaking on behalf of the Nelson and Mancroft ward Green councillors, whose areas include Dereham Road, she said: “It will affect a lot of businesses and residents in both wards. I’m disappointed that Tesco wants to open yet another shop in Norwich, as they already have so many.

“I hope that the local shops won’t be affected by it. There are some very strong local businesses along Dereham Road, and I hope people will continue to use them rather than the new store.

“Any conditions imposed on planning permission should also be enforceable, as I understand that the conditions imposed regards parking at the Unthank Road Tesco store have not been enforceable.”

Businesses and people living near Dial House yesterday however did not seem that concerned by the plans.

Paul Metcalfe, who lives in Old Palace Road, said: “These Tesco stores are going up everywhere, but I’m not really bothered one way or the other. We are concerned about how it will affect traffic, though.”

However, Daphne Lovett, who also lives in Old Palace Road, warned it could affect trade at some of the shops in the area.

She said: “I use the Co-op foodstore in Dereham Road which is just a few minutes away. I’m a pensioner and don’t have a car so the new Tesco might be more convenient, as it’s closer, but everyone will have their own opinion on whether it’s a good or bad thing. I’m not that bothered.

“But local shops could be affected by it. It could also lead to more traffic. It’s already hard for me to cross Old Palace Road from where I live. It’s wait and see what effect it has, really.”

Richard Broad, owner of Upper Crust Bakery in Dereham Road, opposite the site, said he had been assured by his regulars that their custom would stay with him.

He said: “One Tesco store is not a problem, but it’s the sheer volume of stores in Norwich, and I have heard that another three are on the drawing board.

“I’m not worried about the possible effect on our regular customer trade, as they have all made it quite clear that we do something Tesco doesn’t, and will stay with us, but it could affect passing trade, in that people may choose to go to Tesco just because it’s the bigger brand.”

The Evening News revealed last year that Tesco was eyeing up Dial House as a possible site for a new store. The plans at that time provoked a mixed reaction from residents and shop owners, with some thinking Tesco was securing a monopoly in the city and threatening small businesses, and others believing that the store would bring more people to the area and boost trade for other shops.

The owner of the site - Yarmouth-based Fred Long and Sons Ltd - declined to comment on the matter.

Earlier this year a protest against a new Tesco store in Bristol turned ugly when riots broke out.

What do you think of the growth in Tesco stores around Norwich? Write to Evening News Letters, Prospect House, Rouen Road, Norwich, NR1 1 RE or email eveningnewsletters@archant.co.uk.

20 comments

  • 2 days ago i was watching a tv programme which said the supermarkets throw out 16 million tons of edible food a year.all still edible, so why do we have to pay this much for food, when it could be sold at a cheaper price, it seems they would rather chuck it away and watch us struggle i just dont get it !

    Report this comment

    morello

    Thursday, August 25, 2011

  • What is this papers problem with Tesco? Hope it forces the prices at the Co-op down they have gotten very expensive latley! Good on you Tesco - I wish people would stop moaning about them. It's up to the other traders to expand as well but they don't seem bothered as can be seen by by the lack of their expansion, Tesco see a buisness oppertunity and go for it.

    Report this comment

    City Boy

    Thursday, August 25, 2011

  • What choice have we got? four major supermarkets controlling our lives - to say we have choice is a joke. Fresh fruit and vegetables are kept in cold stores for monthsyears and when they are finally sold they decompose and go rotten instantly, its impossible to by peaches they are the consistency of bricks you wait for them to ripen they go mouldy whilst still hard. Fish is rotten. If you can find an independent shop support it.

    Report this comment

    laurellee

    Thursday, August 25, 2011

  • There are still more Co-Ops than Tescos in Norwich. The argument that there's too many is a bit inconsistent.

    Report this comment

    anglia_squared

    Thursday, August 25, 2011

  • A welcome addition to that part of the City. I hope the conversion is as sympathetic as the excellent job made on The Firs.

    Report this comment

    Valpy Word

    Thursday, August 25, 2011

  • The answer to too many Tesco's is quite simple. Don't shop there. If an area does not prove profitable then Tesco will soon move on

    Report this comment

    Norwich lad

    Thursday, August 25, 2011

  • At least this will be another Tescos where the "beggar" who sits outside my local store on Grove Road can go ! He spends the greater part of the week lazing on the pavement drinking and taking handouts from Tesco customers, and seems to be ignored by the Police. Is it part of the planning agreement that Tesco stores are allowed to have a resident down and out ?

    Report this comment

    Oldmar Tintrill

    Thursday, August 25, 2011

  • I smiled at the Unthank road Tescos opening. A local comic said 'If it was a Waitrose store there would be no objections'. How true!

    Report this comment

    Hampton

    Friday, August 26, 2011

  • I go that way to work so it will be good to be able to pick up items on my way home. I do hope they do some thing with the junction as when you come down Hiehgham Rd to the lights it is very hard to turn right into Dereham Rd. Many times i have seen inconsiderate drivers jump the lights from Old Palace Rd

    Report this comment

    twinkle

    Thursday, August 25, 2011

  • My local co-op is the only shop in the village but their prices are extortionate so I only use it in real emergencies, when they have special offers, and when they are selling off items cheap as they reach their sell by date. There is a tesco store about 3-4 miles away and I actively drive there rather than use a shop whose pricing is nothing short of day-light robbery. i pity my poor villagers who have no option but to shop locally

    Report this comment

    Daveyboy

    Thursday, August 25, 2011

  • Whinge Whinge Whinge, Tesco, Moan, Moan, Moan They're taking over, groan groan groan, but they'll still be busy. Hopefully we'll get rid of the overpriced, Co-Ops, Premier & Budgens stores!

    Report this comment

    Piranha24

    Thursday, August 25, 2011

  • I smiled at the Unthank road Tescos opening. A local comic said 'If it was a Waitrose store there would be no objections'. How true!

    Report this comment

    Hampton

    Friday, August 26, 2011

  • The arrogance of this company never ceases to amaze me. They believe that we really want to see their stores being built all over our county and if we have the audacity to turn their plans down, as in Sheringham, they will spend whatever is necessary to get their own way. And our councils seem powerless to stop them.

    Report this comment

    Mel Lacey

    Thursday, August 25, 2011

  • I care that T**** are taking over in Norwich....but I still won't use them....however many they build. I really hope the people stay true to their local shops. I thought Take That ruled the world NOT T****'s!!

    Report this comment

    FredJ

    Thursday, August 25, 2011

  • it annoys me the way the co op up the price of there bogof. ie pasta sauce 99 pence soon as its bogof its then £1.47 bogof ,£ 2.60 for a medium tub of clover, people cant afford these disgusting prices.so build as many tescos as you like and drive these bandits out

    Report this comment

    morello

    Thursday, August 25, 2011

  • Old news,... Its been know about a year ago !

    Report this comment

    billythebookie

    Thursday, August 25, 2011

  • Tesco have recently opened a store at the old Firs pub near where i live. The prices in the Tesco Express stores are somewhat higher than those in the supermarkets. Stick with the local shops for convenience & Asda Morrisons for the main weekly shop!!

    Report this comment

    Bryantwood

    Thursday, August 25, 2011

  • The answer to too many Tesco's is quite simple. Don't shop there. If an area does not prove profitable then Tesco will soon move on

    Report this comment

    Norwich lad

    Thursday, August 25, 2011

  • They pop up so quickly they can't keep their maps up to date. The picture above doesn't include the one in the old Firs pub near the airport!

    Report this comment

    Stevew192

    Thursday, August 25, 2011

  • im all for this. i live near a coop, and im sick of having to pay through the nose for food,i wish they would change that to a tescos too. or better still a morrisons, the coop always sells smaller items for the same price as twice the size in tescos so if your desperate you have to keep buying 2 of everything ie small jar of sauce 1,80 in coop, large jar sauce 1.80 in tescos,its a rip off

    Report this comment

    morello

    Thursday, August 25, 2011

The views expressed in the above comments do not necessarily reflect the views of this site

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