May 18 2013 Latest news:
Thursday, September 20, 2012
FASHION junkie Shyrell Mitchell is not mucking about when it comes to the sweet business idea she hopes will mark her out.
For her creative mind and pattern-spotting eye have combined to produce some quirky accessories many of which will already be recognisable favourites.
Anyone in the company of the 25-year-old fashion graduate from Albany Road, Great Yarmouth, may be invited to do something different with their sweet or chocolate wrappers other than put them in the bin - turn them into jewellery.
And tomorrow Miss Mitchell will set out her stall for the first time on Yarmouth’s Market Place with her array of necklaces, hair slides, wallets and coasters, all made out of colourful rubbish.
She hopes her business Junk Reversal will be just as popular with local folk as it has been with friends and family whose enthusiasm and feedback is helping to power the enterprise.
“I feel like a crazy lady who collects all the rubbish,” she said. “People bring me bits and bobs and say ‘I saw this pattern and thought of you’. People must think I am a bit weird because I get excited about rubbish.
“But there has been a lot of interest and a lot of people can relate to it because they already know the product and like the idea of having something that has been upcycled and not wasted.”
The former Cliff Park High School pupil studied fashion and textiles at Yarmouth College for four years, topping up to a degree level with a year-long course at Doncaster.
After graduating she travelled for a year before returning home, jobless - but with a passion to build on her studies rather than let them slide.
Having applied for design jobs countrywide she set about coming up with her own creations, firstly looking at printed wrapping paper.
In the end inspiration came from old crisp packets and wrappers which are heated and stitched to make durable items that are already selling well via Facebook and websites like Etsy for creative people testing new ideas.
With help from organisations like enterpriseGY and Exemplus she was able to turn her idea into a serious business proposition which uses anything that can be folded or moulded and is forever finding new methods and new materials to work with. Prices range from £4- £15.
TO encourage new traders onto the historic Yarmouth market, nine new gazebo style market stalls were introduced last Saturday, supplied by Budget Marquees of Gorleston.
Owner Charles Shelbourne said: “We are delighted to have been chosen to supply them. We are local and have benefited from marketing advice from enterpriseGY, so are delighted to have found the right quality at the best prices, for the market.”
“They look great and will surely enhance the image of the town. Traders such as Bags of Love, and Casa Nova enjoyed their first market days assisted by a market scheme that’s aimed at helping businesses find new customers in today’s hard times.”