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Video: ‘Making first Mustard TV appearance was as nerve-wracking as Canaries debut’, says Darren Eadie

Mustard TV has launched, broadcasting from Prospect House, Norwich. Photo: Steve Adams

Mustard TV has launched, broadcasting from Prospect House, Norwich. Photo: Steve Adams

A new era in local broadcasting has begun, after the first programmes from Mustard TV were beamed into tens of thousands of homes.

The new channel – bursting with local news, sport and entertainment – launched at 5.30pm on Freeview Channel 8.

The station, broadcasting to around 320,000 people, is owned by the community media group Archant, which also owns the EDP and Norwich Evening News.

The Mustard TV schedule began with Mustard News from 5.30pm, which was followed by the flagship magazine programme, The Mustard Show, presented by former Norwich City player Darren Eadie and Beth Davison.

Fiona Ryder, Mustard’s managing director, spoke of her pride at seeing Mustard TV on air.

“It has been two years of work and it is really exciting. There is real warmth and people want this to be a success. This is a first for Norfolk and Norwich and we are ahead of London for once and we want to celebrate that. The response from advertisers has been fantastic and we want to really thank our first advertisers and sponsors.”

The first Mustard Show - described as promising a “daily dollop of all things Norfolk” - began with features on the Norwich Rock Choir, a look into the history of Norwich Castle’s dungeons, and an interview with Alan Partridge actor Simon Greenall.

Former Canaries winger Darren Eadie revealed that making his Mustard TV debut was as nerve-wracking as his Norwich City first team appearance in 1993.

“People love Norwich and Norfolk and we are talking about things close to their hearts. It is a proper local TV station and it looks good and the stories are really good. We are so pleased that people want to be really involved,” he said.

Mustard TV had been running on the internet since January 2013, and its inaugural broadcast was Mustard News at 5.30pm, followed by the short welcome programme This is Mustard TV.

Prime time programming includes Archive Half Hour, a local history series featuring archive footage from the East Anglian Film Archive, and The Mustard Show, Norfolk’s freshest daily magazine programme.

Here’s what people have been saying on Twitter:

Carl Lamb (‏@AlmaryCarlIFA) Mustard TV will become a strong local voice that will be followed by those that want local news.

Martina (@martina_zian) MustardTV is generally making me laugh quite a bit. Really making doing college work a lot more enjoyable!

Liam Bradford (‏@liambradford) MustardTV Mine and @SamKeshavarzi’s favourite new channel! Lovin’ it!

Daisy Bonham ‏(@peachyrumcake) I’m fully enjoying the Mustard show on @MustardTV. I’ve learnt a few good Norfolk facts that’s will be coming out in the pub soon!

Lee ‏(@leencfc1) As a media and history lover the combo of @MustardTV and Chris Bailey could soon become an obsession.

Dean Tucker ‏(@DTucker91) Great launch for @MustardTV loving seeing Alan Partridge saying “You’re watching Mustard TV”

Cllr Tom Garrod (‏@TomGarrod) Got home just in time to catch the first moments of @MustardTV - looks fantastic! Congrats all! #Norfolk


  • Fed up with putting on my local news and hearing about whats happening in southend on sea, so yes this new channel is very welcome.

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    gerry mitson

    Tuesday, March 25, 2014

  • Where on earth is this being filmed and transmitted from? Content and presentation were better than I expected, although a serious of photos populating the sports slot instead of actual film will have to improve otherwise it's just like someone reading the newspaper out loud. But the vision quality was appalling. Looks like it was filmed in someone's living room, using a 1950s cine camera.

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    Tom Jeffries

    Monday, March 24, 2014

  • Hello Mustard!! Goodbye Look East ! I found the programming and content aired very entertaining and interesting.and the advertising was for local sevices mostly,so yes well done Mustard

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    Albert Cooper

    Tuesday, March 25, 2014

  • " Bursting " with local news? I would have thought that this was adequately covered already.

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    norman hall

    Monday, March 24, 2014

  • Well done to all at Mustard TV. it is refreshing, loved the Archive films. Of course there will be teething problems, give them a chance folks.

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    Fran Kleinmann

    Tuesday, March 25, 2014

  • So it's available to about one third of the population of Norfolk. C'mon - it's Norwich based, Norwich-centred. It's not about Norfolk, it's about Norwich. As always.

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    Monday, March 24, 2014

  • That's all we need, yet another biased TV news programme based in Norwich, for Norwich. Still at least Suffolk license payers are not having subsidize this one too.

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    Mark Ling

    Monday, March 24, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

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