Poll: Lidl wants to flatten its North Walsham store and build a bigger one - what do you think?

Lidl, North Walsham. Lidl, North Walsham.

Thursday, March 13, 2014
7:30 AM

Lidl in North Walsham wants to flatten its store and build another – more than half as big again – on the same site.

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The successful German discount chain has put in a planning application to North Norfolk District Council for the demolition and rebuild of its Yarmouth Road store.

If approved, it would see the current 807 sq m net sales area increased by 479 sq m to 1,286, but there would be no extra product lines on sale.

A traders’ chief said other businesses in the town would not be surprised at Lidl’s plans but only time would tell whether it was good or bad news for the town centre. The store would be closed while demolition and building work were in progress. The new store would have 28 full and part-time staff – an increase of six – with the same number of 76 parking spaces.

Lidl has bought the neighbouring bungalow, at 11 Yarmouth Road, which would be demolished to make room for its expansion.

In December the firm was 
granted conditional permission to extend its store, using parts of the gardens of numbers two and three Farman Avenue.

The extension was needed to handle Lidl’s in-store bread preparation but in its latest application it has decided it would be more efficient to demolish and rebuild so that the “backnische” – the bread freezer, unpacking table and oven –could all be in the same area

Lidl is also negotiating with Norfolk County Council for a 10-year lease on part of the car park of the neighbouring New Road fire station.

Nicholas Lee, chairman of North Walsham Chamber for Business, said Lidl had been trading above capacity.

“The general feeling of most traders is that it’s too small and too crowded. It’s very, very busy for its size.

“We haven’t met to discuss the plan yet and I’m not sure at this stage whether it will take any business away from other traders, or bring more in – it’s swings and roundabouts. The good thing is that Lidl is in the town centre,” he added.

The store would look similar to the new one at Cromer.

But it may fall foul of district council planners again as it wants its new store to feature white walls with grey piers. When the council approved Lidl’s extension application in December, it was on condition that it did not cover the current red bricks with a white finish as councillors felt that would be out of keeping with the nearby conservation area.

Lidl opened its North Walsham store in September 2002, on the site of the former Black Cat Garage. It is one of more than 600 in the UK and about 9,000 across Europe.

In December Lidl announced that it wanted to more than double the number of its UK outlets.

13 comments

  • Don't worry jeff we will all go to lidl at Cromer !. Of course when we shop at Waitrose I put on my DJ and the wife gets out her little black number !. On a side note I guess the folks next door who were complaining about the extension application last time got a good price from Lidl for there bungalow ???????????????'.

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    "Bin here all me life"

    Thursday, March 13, 2014

  • Why does it need to be larger if no extra product lines will be made available? Also, if they feel that a larger store will attract more customers not enlarging the car park will cause traffic congestion on an already busy road. I guess that enlarging the car park would reduce the profit margin. Can't say that we need a larger Lidl on what is already a 'tight' site.

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    la barbe

    Thursday, March 13, 2014

  • what a childish remark........loads of people from every class use lidls .I hope they get their extension so all us chavs can hide in there!!!

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    kaz

    Thursday, March 13, 2014

  • I heartily approve of half of the plan...

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    Max Headroom

    Thursday, March 13, 2014

  • What is not to like about this? A purpose built store will be more practical than an extended one - and I doubt they would go to this extreme unless absolutely necessary.

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    littlenewshound

    Thursday, March 13, 2014

  • In theory I welcome this development but I have reservations about the suitability of the site. As it is at present it already causes congestion on Yarmouth Road from cars queuing to park, together with several road junctions, a bus stop and pedestrian crossing all in very close proximity. As far as I can see there's an accident waiting to happen and unless something radical is done to improve this if the store extends, then the bottleneck and associated risks will only worsen.

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    doolot

    Thursday, March 13, 2014

  • We have far to many big supermarkets in north Norfolk, we don't need any more. Lidi in North Walsham is big enough as it is no need to expand it.

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    Hugh

    Thursday, March 13, 2014

  • The big supermarkets are rightly concerned by both Lidl and Aldi offering not a wide range to choose from but value for money. The days of sobbery against shopping at these stores has long gone and they will continue to grow and prosper. North Walsham cannot afford to be a backwater and has to move forward.

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    blackdog2

    Thursday, March 13, 2014

  • "The store would be closed while demolition and building work were in progress" - yes, very difficult to trade from a store that's been knocked down. Anyway, great news and badly needed. Just do it!

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    DAVID WILLGRESS

    Thursday, March 13, 2014

  • Don't agree Hugh, North Walsham is a growing town, not only do we need this expansion but we also need the Marwicks Wire Ropes site application to be resurrected. Lidls is a great shop we shop there weekly, but it does get a bit crowded at times near the tills !. Supermarkets rule as far as I am concerned and the more the merrier. Shame our councils have got to many "Hughs" on it !

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    "Bin here all me life"

    Thursday, March 13, 2014

  • A bigger store with no extra parking? Surely a recipe for traffic congestion on an already busy road.

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    la barbe

    Thursday, March 13, 2014

  • Both Lidl and Aldi are showing the established big boys how to do it and giving customers value for money, not a wide range to select from but they are unstoppable now. Not an option really as North Walsham needs to embrace change, move forward or become a sleepy backwater.

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    blackdog2

    Thursday, March 13, 2014

  • So where will all the chavs go when it's being rebuilt? I don't want to have to smell them in Sainsbury's or Waitrose!

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    jeffbridges769

    Thursday, March 13, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

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