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New superstore at Taverham recommended to get green light

PUBLISHED: 11:46 03 January 2014 | UPDATED: 11:46 03 January 2014

The site of the proposed development in Taverham.

The site of the proposed development in Taverham.


A decision will be made next week on whether a supermarket complex in Taverham should get the go-ahead, with officers recommending councillors to give it the green light.

The development, on land near Taverham Nursery Centre, off Fir Covert Road, includes a proposal for a 45,000sq ft superstore, a petrol station, pub-diner, additional shop units and car parking for nearly 600 cars.

The 5.2-acre development, proposed by Scott Properties, would bring an estimated 368 jobs to the area and secure a further 153 at the Fir Covert Road garden centre, according to documents which will come before Broadland District Council’s planning committee on Wednesday.

Retail giant Morrisons has been linked with the project, although the developers have said no supermarket will be lined up until planning permission has been granted.

The district council has received 23 letters about the proposal – 18 objecting and five in support. Concerns raised include the impact on other businesses and extra traffic.

Negotiations have taken place over how to tackle the traffic fears and the agreed solution is for the applicant to provide an altered signalled junction with a left-hand filter lane from the west on Fakenham Road.

Norwich City Council has objected to the development, arguing local policies do not identify or support Fir Covert Road as a location for retail growth and that alternative sites have not been properly considered for the part of the development earmarked as a “lifestyle leisure unit”.

However, officers at Broadland District Council say the applicant is “justified in stating alternative locations are not suitable or viable because the location of this site adjacent to Taverham Nursery Centre is integral and critical to this proposal”.

Officers are recommending that councillors delegate authority to their head of planning to approve the proposal, subject to a Section 106 agreement over a travel plan and a string of conditions limiting what certain units can be used for. Councillor Nich Starling, who represents Taverham North, had requested the application be called in because of its size.

He said it was important that local people could have their say on the issue and the impact the site will have on the rest of the parish.

A decision will also be made on Wednesday over plans for a new Next superstore at Costessey.


  • Thought the concept and the plans available on BDC's planning portal had already been agreed? I hear a rumour that Morrisons pulled out some time ago and the name in the frame now is Waitrose. I'm not bothered either way if they build a supermarket or not but the road improvement plans are needed regardless. If it means it's the only justification to get the road junction improved, let's have the supermarket.

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    Friday, January 3, 2014

  • Morrisons NO. Waitrose YES.

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    Johnny Norfolk

    Friday, January 3, 2014

  • If they think a left-turn filter lane will solve the issues at this road with the current and extra traffic they are obviously not watching this road very carefully. It needs a roundabout or something to stop the conflicting right turns and straight across manoeuvres. Simple.

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    Paul-Michael Ebbens

    Saturday, January 4, 2014

  • Parkeg1, how many people drive into the city to do their grocery shopping?

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    Friday, January 3, 2014

  • Development will mean the closure of the lovely cafe and probably some of the other businesses currently here, so any job gains will be offset by job losses and more empty units there.

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    Tuesday, January 7, 2014

  • Waitrose are too expensive. We want someone to compete with the three (or four, if you include the one-stop) Tescos in the area.

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    Friday, January 3, 2014

  • Why ruin Greenbelt when you have a decaying Anglia sq that is ripe and ready for a new superstore. Loads of parking, housing all around it too providing plenty of buyers for the like of Asda, Tesco or Morrisons.

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    Steve West

    Saturday, January 4, 2014

  • So Next can't have a new store in an out of town shopping area, but a new supermarket is OK. All seems a bit odd to me, maybe Next didn't cross the palm with silver.

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    Friday, January 3, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

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