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New campaign launched to help young people find jobs in Norwich

PUBLISHED: 10:13 25 January 2013 | UPDATED: 10:13 25 January 2013

Archant 2013

A daring campaign launches today to ease the plight of young people by cutting youth unemployment in the Norwich area by half in just two years.

With the backing of the Eastern Daily Press and Norwich Evening News, Norwich for Jobs aims to tackle the worrying numbers of out-of-work young people, which have been stubbornly high since the recession took hold in 2008.

There are currently nearly 2,000 18 to 24-year-olds on Job Seekers’ Allowance in the Norwich Job Centre Plus area alone – covering both the Norwich City Council area and surrounding communities.

Chloe Smith, who is leading a steering group of key Norfolk figures determined to help the county’s young people, said: “I am launching this campaign because we think we can succeed in halving Norwich youth unemployment in two years, beginning this month. We are appealing to companies large, medium and small to take on a young person and help get young Norwich working.

“Norwich for Jobs is a simple campaign which aims to encourage local businesses to invest in young people, to connect young people with opportunities and to focus the community on a common goal to get young Norwich working.”

As part of the Norwich Foundation for Jobs, Miss Smith will be working alongside EDP editor Nigel Pickover, Transforming Education in Norfolk’s chief executive Dick Palmer, Julia Nix, East Anglia district manager for Job Centre Plus, and Andrew Barnes, senior partner at Howes Percival solicitors.

They want to use their influence across Norfolk to encourage businesses – including their own – to view young people as serious contenders for jobs while also offering other opportunities likely to boost a young person’s prospects.

And in doing so, they believe they can have a positive effect both on Norwich’s unemployed young people and Norfolk as a whole.

Miss Smith, who is also a government minister, said: “This is a campaign for Norwich and Norfolk. We are focusing on Norwich as an area of need, where youth unemployment is higher than the Norfolk average and, indeed, than the British average. It is a good place to start.

The city carries nearly a quarter of all the jobs in the county, so we feel it is a sensible place to locate an employment campaign.”

Youth unemployment in Norwich was at around 1,000 18 to 24-year-olds at the end of 2007 but steadily grew throughout 2008, meaning it had doubled by February 2009 - echoing the national trend which has seen youth unemployment soar to the million-mark.

The numbers peaked at 2,400 in March last year and have stubbornly remained around 2,000 – or higher – for the past four years.

Job Centre Manager Mrs Nix said she had seen young people face an increasing number of barriers since the economic problems began.

She said: “If they have gone through education and got good results, they think they have done all they can. To come out and apply for numerous jobs without any luck, they can get very despondent.

“They start to lose faith and self confidence.

“They are well-educated, hard working individuals. We have got a lot of skilled people looking for jobs. We have people with good degrees.”

The Job Centre Plus manager said employers frequently overlooked young people because they did not have enough work experience and, because of the tough economic climate, they were unwilling to take chances.

“They want someone who can walk in and be productive from day one. I can’t blame them for that,” she said. “But we want them to allow for that extra training so a young person can have a go at it.

“They haven’t got any bad habits. You can mould them to the way you want to work.”

The Jobs for Norwich campaign takes inspiration from a similar scheme run launched in London last year.

The Ladder for London Campaign has already found nearly 600 opportunities for young people in the city.

Jess Asato, Labour’s Parliamentary Candidate for Norwich North, said: “I welcome Chloe Smith’s initiative to work with local businesses to help young people find jobs in Norwich.

“We know that young people who are unemployed for a long time find it harder to access the jobs market later in life, suffer more from depression and dented self confidence.

“At a time when 5 people are chasing every vacancy in Norwich and thousands of public sector jobs in County Hall, the NHS and other key services are being cut, it is hard to see where the jobs are coming from.”


  • Good day to cover up bad news? Ms Smith plays a hand in putting people on the scrapheap, she is in the Treasury sending us into a triple-dip recession.

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    Friday, January 25, 2013

  • No trade unions involved so looks like another proposal for workfare alternatively known as slavery.

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    Peter Watson

    Friday, January 25, 2013

  • Chloe Smith say's you can judge on her results in 2 12 years time. I wouldn't worry too much Chloe as the chances of yourself and many of your colleagues being re-elected next time are very unlikely to say the least.

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    John L Norton

    Friday, January 25, 2013

  • The EDP newspaper today, yet more pages and pages devoted to this CS propaganda sham. It must have been a light day for proper news. Also an unbearably toadying letter glorifying her 'care' for Norwich and her 'hard work' for its people. The mind boggles. On p. 22 she crows 'I am delighted by the response to MY Norwich for Jobs campaign', just in case anyone is in any doubt as to what this is really about.

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    Police Commissioner ???

    Monday, January 28, 2013

  • This seemed so promising until one reads further into the article ... it was circa paragraph 4 that all hope started to fade. Need to start filling that re-election CV up now, what? Otherwise the next two years will whizz by achievement free. Be assured that any positive employment news in Norwich during that time will be attributed to this "initiative" as a matter of course and with no regard to the facts whatsoever. Here's a spiffing proposal: put the 2,600 Archant employees onto part time working and make up the shortfall from Norwich's yoof. What say you Mr P? Put your employees' remuneration where your mouth is? Good plan to start this thing off with some tangible ideas lest it becomes a mere talking shop.

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    Mr Cameron Isaliar

    Friday, January 25, 2013

  • The Tory party are running scared as UKIP grow in strength as the British economy enters a triple recession. The whole Tory party are getting desperate and trying to regain some lost ground, hence Camerons speech on Europe and local initiatives like this of Chloe Smith.

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    Friday, January 25, 2013


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    No to tory boy

    Friday, January 25, 2013

  • This PR job, together with a controlled Radio Norfolk interview is pure electioneering. These are the questions I wanted to put to her this morning .What new technologies, as mentioned on Newsnight last night, will create jobs and apprenticeships in Norfolk? What is she doing to encourage a non existing recycling industry? what are the business plans for Coltishall? why are Tory councils proposing to bend rules for companies without stipulating apprenticeships in return? Will teh repatriation of 44.138tn.s of German gold from the Bank of England focus the treasuries spending? But it was not to be, we heard a nice bit of chit chat about the 'chicken of the east' proposed sculpture on a Bungay roundabout. That's the representation, or manipulation, and lack of scrutiny of our local politicians today, every day. Thanks for nothing Chloe.

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    ingo wagenknecht

    Friday, January 25, 2013

  • If anything good happens out of this you will remember in 2.5 years from now because EDP won't stop banging on about it. On the other hand, if nothing happens you will not be reminded of failure! seems like the tories have realised they need to up their game as they make the turn into the home straight. I bet the whole country is rife with stunts like this currently, as long as there's a slavish local paper to devote front page, double page, etc to such a blatant personal PR exercise.

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    Police Commissioner ???

    Friday, January 25, 2013

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