July 6 2015 Latest news:
Saturday, August 2, 2014
Mums and babies from across Norfolk gathered for a world record attempt as part of an event to encourage more new mothers to breastfeed.
Around 120 women gathered in a heart shape formation in Chapelfield Gardens in Norwich to take part in the Big Latch On - a global movement to get thousands of mothers across the world to breastfeed at the same time at 10.30am today.
The event in Norwich, which included a mini festival with 15 baby-related stalls, singing from the Harmummies music group, children’s yoga classes, crafts and raffle, also raised vital funds for the Norfolk and Norwich University Hospital’s Neonatal Intensive Care Unit (NICU).
Organisers spoke of their delight after more than doubling the numbers from last year’s Big Latch On at Eaton Park.
Mother-of-one Katie Emberley, who is expecting her second child in six weeks, said the event was part of World Breastfeeding Week, which runs until August 7.
She added that they hoped to raise £1,200 to help buy a new breast pump for the NICU department at the N&N, which looks after premature and ill babies from across Norfolk and north Suffolk.
“We wanted to show that we have a really fruitful breastfeeding community in Norwich and a lot of women struggle with feeding because they do not have the support and education.
“It can be hard work getting pregnant, it is hard work being pregnant and giving birth, so why should women bail out when it comes to breast feeding?”
“It can be quite hard to breastfeed in Norwich because there are a lot of bottle feeders and the benefits of doing it like this is we are getting the message out that they are not on their own. We are hoping that there were some expectant mothers that came along and thought it was pretty cool,” she said.
The third Big Latch On event in Norwich also aimed to promote the health benefits for a mother and her baby to breastfeed. An aerial photograph was also taken, with the help of a Norfolk Fire and Rescue Service crane to record the event.
Are you raising money for NICU? Email firstname.lastname@example.org