Mums and babies from across Norfolk gathered for a world record attempt as part of an event to encourage more new mothers to breastfeed.

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Around 120 women gathered in a heart shape formation in Chapelfield Gardens in Norwich to take part in the Big Latch On - a global movement to get thousands of mothers across the world to breastfeed at the same time at 10.30am today.

The event in Norwich, which included a mini festival with 15 baby-related stalls, singing from the Harmummies music group, children’s yoga classes, crafts and raffle, also raised vital funds for the Norfolk and Norwich University Hospital’s Neonatal Intensive Care Unit (NICU).

Organisers spoke of their delight after more than doubling the numbers from last year’s Big Latch On at Eaton Park.

Mother-of-one Katie Emberley, who is expecting her second child in six weeks, said the event was part of World Breastfeeding Week, which runs until August 7.

She added that they hoped to raise £1,200 to help buy a new breast pump for the NICU department at the N&N, which looks after premature and ill babies from across Norfolk and north Suffolk.

“We wanted to show that we have a really fruitful breastfeeding community in Norwich and a lot of women struggle with feeding because they do not have the support and education.

“It can be hard work getting pregnant, it is hard work being pregnant and giving birth, so why should women bail out when it comes to breast feeding?”

“It can be quite hard to breastfeed in Norwich because there are a lot of bottle feeders and the benefits of doing it like this is we are getting the message out that they are not on their own. We are hoping that there were some expectant mothers that came along and thought it was pretty cool,” she said.

The third Big Latch On event in Norwich also aimed to promote the health benefits for a mother and her baby to breastfeed. An aerial photograph was also taken, with the help of a Norfolk Fire and Rescue Service crane to record the event.

Are you raising money for NICU? Email adam.gretton@archant.co.uk

18 comments

  • Reader

    Tuesday, August 5, 2014

  • I am proud to have attended this event- it was a lovely day for a great cause. I don't think anyone can argue that breastmilk is the best nutrition available for babies- however breastfeeding is hard, and support is greatly lacking, especially in the early days. This is what this event was about, not demonising anybody. I find it hard to understand why people seem to have jumped to the conclusion that just because these people are breastfeeding their children, that they have a superiority complex and are a bunch of 'do- gooders'. Perhaps more focus needs to be put on the valuable funds raised for NICU through this event, then on widening the gap between breastfeeding mums and bottle feeding mums.....

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    Dene

    Tuesday, August 5, 2014

  • Of course mums should make an informed decision,it is the demonising of people who don't want,can't breastfed thetas gets me riled . And I think the present health problems are more due to the rubbish people eat as adults ,I have spent the last 15 years in the health food trade ,and what people tell me about their diets is horrifying .i have no idea how they were fed as babies so can't comment on whether that has affected them ..and neither can anyone else

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    Reader

    Monday, August 4, 2014

  • I have to disagree, on both accounts especially as formula has been evolving since the turn of the century (even before then) and not just since the 1950's. It was that in the fifties it was seen as a 'safer option' other than breastfeeding and clever companies sold its supposed benefits to GP's sucked in by the clever marketing. Who ironically used to promote smoking as 'the cure for asthmatics'. That is in fact the complete opposite of present day advice! 60 years is just no time at all to see the impact on humans. And given we are a generation now of overweight, cancer, diabetes and heart attacks timebombs, i would say perhaps formula has a good helping hand in that? I respect every woman's choice, but kidding yourself that formula is just as good? Sorry that's just madness. And if it helps i formula fed my first child through naivety, given what i know now 4 children on the subsequent 3 being breastfed, i wouldn't make the same decision. Thats what this is all about raising awareness and getting future mums to look into the facts THEN make an informed decision.

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    Renee Duffin

    Monday, August 4, 2014

  • Formula has been used since the early1950's plenty of time for the long term impact to have been studied ..

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    Reader

    Monday, August 4, 2014

  • I thought that was the point of my argument supporting people's choice . My choice,your choice whatever !!!

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    Reader

    Monday, August 4, 2014

  • I thought that was the point of my argument supporting people's choice . My choice,your choice whatever !!!

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    Reader

    Monday, August 4, 2014

  • Rather than publicly slating each other it maybe better to realise the real reason this festival took place! To raise awareness of the benefits of breastfeeding AND raise money for NICU. Regardless of personal choice, breastfeeding gives babies MORE than formula, its a nutrition that's made specifically for each individual infant, something formula could NEVER do and whether or not people like that - it's the scientific truth. The argument that "my kids were fed formula and are fit and healthy" is null and void, as we have no knowledge of the long term impact formula actually has on a body vs that same body breastfed, but seeing as breastfeeding has been the evolutionary norm for as long as man has been on this planet and there isn't a mammal yet who has evolved to have no breasts and formula and bottles in there place, i think its safe to say that its hand of fist going to be the better option. There is less than 1% of mothers breastfeeding overall, that's a TINY fraction of mothers, yet formula feeders feel the need to bash on breastfeeding advocates. Its nonsensical, you are the majority why feel so threatened. I thank the stars for formula as its saved many babies life's, but i do believe vehemently that breastfeeding should be first choice and every mother should be fully supported to be successful, i also believe that if breastfeeding were the norm none of these arguments would be taking place. Our culture sucks (no pun intended) when mum's can't support each other in whatever choice they make.

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    Renee Duffin

    Monday, August 4, 2014

  • Glad you were dazzled jasmine ,but it does seem you can look no further than your own opinion which you are attempting to force down people's throats . .children for decades have used formula milk and will continue to do so ,because women have a choice ,you seen intent in causing guilt trips .are you one of those now advocating only the mother should ever feed the baby ? That seems to be the new fad with the health professionals apparently ,so the mum can bond with the baby.never mind dad, . Very few parents give their children less than they deserve ,however they choose to give the child nutrition ,breast milk or formula. .my best friend was able to feed her baby herself it was the most miserable time of her life ,but she listened to a midwife who made her life a misery by insisting she breastfed ,until her husband realised what a state she was in and went and bought formula . My daughter was 2 by then we neither of us had decided how our babies were to be fed when born we let nature take its course .both our girls are happy healthy intelligent individuals ,so who is to decide what is best ?

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    Reader

    Monday, August 4, 2014

  • Oh dear reader whilst you dazzle me with your intellectual credentials (A levels allow you to comment on infant nutrition) why do we wrap up children in warm clothes in winter? It is because we know it is best for their health and well being than allowing them to go cold. So if we all know the same about breastmilk it is better for their health and well being than dried up cows milk powder. Why would we ever make the choice to offer our kids less than they deserve? Perhaps it is more to do with what we want rather than what is right, not bullying just facts.

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    Jasmine

    Monday, August 4, 2014

  • Jasmine. Not defensive at all it was what I chose and if I had that time again I would choose the same . I have -A levels in human biology,biology,chemistry and zoology so I am perfectly able to make my own decisions . It would seem some people see breast feeding as a new religion ,no way but my way , .New parents have enough stress to cope with ,if breast feeding is what is chosen that is great but do not vilify those that choose the alternative .it is bullying .

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    Reader

    Monday, August 4, 2014

  • I find it interesting that all the above comments are negative. I suppose when a topic hits a sensitive spot people get very defensive. Anyone who is intelligent and educated knows breastmilk is by far superior to infant formula, why would you ever choose the latter 'READER' and 'ONLY ME'? The medical community now knows that very few women cannot breastfeed. It is lack of education and support that hinders feeding. I find it ironic that breastfeeders have neglected to comment on this page. I wonder why? I suppose it is because they are too busy nourishing their babies in the best way humanly possible and oh raising money for their hospital NICU.

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    Jasmine

    Monday, August 4, 2014

  • Mine were bottle fed because that it was I chose to do ,all the family were able to feed her and the grandparents loved it . It was MY choice and my choice alone ,god help anyone who would have tried to tell me different .she was and is happy and very healthy Wish these interfering do gooderst would butt out and mind their own business

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    Reader

    Sunday, August 3, 2014

  • Fair enough, support and education by all means but Katie Emberley's high and mighty holier-than-thou attitude has no place in a free society where women have a choice. Her "bale out" comment shows what contempt she has for women who have exercised their right to make that choice for whatever reason. My children and grandchildren arewere all bottle fed and have always been healthy, happy individuals and yes, it was an educated choice by their mothers.

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    Only Me

    Sunday, August 3, 2014

  • Whilst I think this is for an absolutely fantastic cause, I feel it's harsh to say some mothers bail out when it comes to breast feeding, as a mother who breast fed my child, that was my preference but it isn't always that straight forward for some mums and they shouldn't be made to feel a failure for not doing so.

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    Kate85

    Sunday, August 3, 2014

  • I am not a ,mother so some may feel im not qualified to comment, but my mother couldnt breast feed me, she had no milk and i am now in my 60s very fit, feel much younger than my age and have NEVER been overweight, in fact i still weigh same as in my 30s All this breast is best stuff will make many mothers who cant feel guilty,. I know many who couldnt and like me their children are perfectly healthy, so can we just leave it to mothers as to what they feel happy with,its hard enough being a new mum.

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    june muskett

    Saturday, August 2, 2014

  • The cause is good but breast feeding mothers are not superior to the non breast feeders. Except in their own mind.

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    norman hall

    Saturday, August 2, 2014

  • PaulH

    Saturday, August 2, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

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