December 5 2013 Latest news:
Thursday, August 15, 2013
It’s been hailed as a victory for “common sense” after the tiny Redwell brewery, based outside Norwich, won out over international energy drinks company Red Bull.
As reported, Red Bull had taken exception to Redwell, which takes its name from Redwell Street in the city, registering a trademark because it felt it was too similar to its own brand.
However, after an outpouring of social media support for Redwell on Twitter and Facebook it emerged that Red Bull’s lawyers had backed down, as long as Redwell agreed not to produce energy drinks.
The deal was completed this afternoon, and Patrick Fisher, one of the four directors running Redwell Brewing, based at The Arches in Bracondale near County Hall, said: “Common sense has won the day. It has been achieved in no small part due to the huge waves of support that we have received from across Norwich and nationally.
“It means we can keep our name, which we are ecstatic about, and we can use it everywhere, so long as we don’t do energy drinks, which we never intended to in the first place.”
A spokesman for Red Bull confirmed that it had come to an agreement with the brewery allowing it to keep its name and trademark for beer, so long as it did not use it for energy drinks.
As reported, Red Bull, from its headquarters in Austria, had written to Redwell requesting it to immediately withdraw its trademark application, because it claimed the names were too similar and would confuse consumers.
If it failed to comply, Red Bull warned that it could take legal steps including the right to file an opposition against Redwell’s trademark.
Redwell Brewing, which started in October last year, but has only been selling beer for five months, is run by directors Mr Fisher, Benjamin Thompson, Michael Baxter and Amy Hancock.
It supplies craft beer to pubs in Norwich and London and is expanding to sell across the country to Edinburgh, Glasgow, Newcastle and Manchester.
It produces 3000 litres of beer weekly, employs eight people, and claims to be the first brewery to brew lager in the city for more than 30 years.