May 22 2013 Latest news:
Crowds watching the spectacular Christmas lights switch on at Chapelfield, Norwich. The lights were switched on by Father Christmas and entertainment provided by children's TV stars Fifi and Bumble. Photo: Steve Adams
Tuesday, October 30, 2012
One of Norwich’s shopping malls has announced that it is replacing its traditional Christmas lights switch-on show with an event where shoppers can win a share of thousands of pounds.
For Chapelfield’s Christmas survey the shopping centre asked nearly 600 people about their thoughts on Christmas shopping.
More than half of those asked (55.8pc) said they would be starting their Christmas shopping earlier than last year to spread the cost.
The three biggest concerns they had about Christmas shopping this year were: cost (63.7pc); choice, being able to find the right gift for the right person (47.8pc); and time, being able to get everything done (27pc).
85pc of people plan how much money they are going to spend per person or present.
67pc of people who do budget usually spend more than they plan.
More than half (52.2pc) of people said they tend to look online for ideas before heading out to the shops.
Despite being an online survey, just 8.6pc of the people who answered the survey said they do all Christmas shopping online.
11pc of the people said they often bought presents for the next Christmas in the January sales.
A quarter of people said that they liked to plan ahead and start shopping by October.
Chapelfield Shopping Centre is hosting the Big £10k Giveaway this Thursday from 5pm until 9pm to mark the start of its late night opening hours in the run-up to Christmas.
The decision to put on this alternative Christmas event follows a survey done by Chapelfield in which more than 60pc of people said the cost of shopping was a big issue for them.
Sheridan Smith, Chapelfield’s marketing manager, said: “We listen to our customers.
“Over 60pc of people we surveyed said the cost of Christmas shopping is a big issue for them; and over half of people said they are starting their Christmas shopping earlier this year to spread the cost.”
She added: “Giving the money that would otherwise have been put towards a staged show, actually into the hands of our customers, is a massive change.
“We believe that this is the first time anything quite like this has been done by a shopping centre –certainly in this region.
“We’re looking forward to making lots of people happy winners on November 1.
“We’re also really excited by the level of support that retailers in the centre have shown for this shopping evening.
“There are going to be some very special offers on – for one night only.”
During the special festive event shoppers will be given the chance to win a share of thousands of pounds worth of giftcards, and there will also be lots of special offers and the chance to meet Father Christmas.
There will also be fun and games on the Dining Terrace and people are being encouraged to come dressed in a panto theme and enter the festive fancy dress competitions.
These will be judged by BBC Radio Norfolk’s Becky Betts at 6pm for children aged seven and under; 6.30pm for eight to 16-year-olds; and 7pm for 16-year-olds and over.
For more information about the Chapelfield Christmas event, including the fancy dress competition and how to register for the Big £10k Giveaway visit www.chapelfield.co.uk.
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