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Norwich to find out whether it’s in the running to be new home of Channel 4

PUBLISHED: 07:59 30 May 2018 | UPDATED: 08:13 30 May 2018

Channel 4 headquarters in Horseferry Road, London Photo: PA

Channel 4 headquarters in Horseferry Road, London Photo: PA

PA Archive/PA Images

Norwich will today find out whether it has been shortlisted to become one the new homes of Channel 4, as the broadcaster looks to move out of London.

The city submitted the bid earlier this month, after Channel 4 announced it would set up a second base outside the capital as well as two programme-making centres.

It comes after the government said the move was necessary to better reflect different regions.

The city council worked with a group of creative, education and business leaders on the proposal which it hopes will attract the station to set up one of its two “creative hubs” in Norwich.

A Norwich City Council spokesman said: “We’ve been working with partners across the city, including the two universities as well as the creative and cultural sectors to develop our bid document.

“We believe Norwich is well placed to offer a very strong pitch for the city to be a stand-out choice as a creative hub for Channel 4.”

Birmingham is the favourite to be the second main base for Channel 4, though bids were also expected from Leeds, Liverpool, Cardiff, Hull, Glasgow, Bristol, Newcastle, Salford, Stoke and Sheffield.

Some 300 of Channel 4’s 800 current staff are expected to be transferred out of London.

In the initial bid letter submitted to the government in May 2017, city council leader Alan Waters made the case for Norwich as having “one of the strongest creative offerings in the country”, as England’s only Unesco World City of Literature, and being home to England’s National Centre for Writing, the UEA’s renowned creative writing course, and a host of existing TV and media companies.

Confirming earlier this year that the city would make a bid, he said he believed Norwich could make “a compelling offer [with] a very good chance of being successful”.

He added: “When Channel 4 was launched it was a sparky, edgy, experimental TV channel. We also have those qualities and that creativity in the city.”

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