Tuesday, May 27, 2014
Bank holiday sunshine has helped keep EDP Top 100 firm Hoseasons on course for a summer of bumper British holiday bookings.
A surge of Friday bookings meant that more than 90pc of Broads holiday boats were out over the weekend.
And the warm weekend weather clearly whetted people’s appetites for a British holiday as Hoseasons’ online bookings for lodges and boats on Saturday, Sunday and Monday were up 29p on the same period last year.
Meanwhile, bookings for boats throughout last week were up 30pc.
Simon Altham, managing-director of the Lowestoft firm, said: “Those numbers are really encouraging and it is not just about the weather.
“Families realise British holidays represent good value for money and make it easier for them to manage on a fixed budget.
“There have been a lot of positive stories in the press about people holidaying in the UK to watch the World Cup.
“We are not seeing any sign of the staycation slowing down this year. Everyone assumed that when the economic situation improved people would shun the UK again.”
Mr Altham said key factors in the British break doing so well again were the positive experiences of families holidaying at home during the economic downturn and the efforts of tourism operators to upgrade their businesses.
The most recent Larking Gowen Tourism Business Survey highlighted the growing confidence of the region’s operators and their renewed willingness to invest and this was firmly endorsed by Mr Altham.
He said: “There is really high quality accommodation now whether you are boating or staying in a cottage or lodge.
“A good example is Great Yarmouth’s Vauxhall Holiday Park which has invested significant money into improving accommodation on site.”
He said operators had taken a risk starting to invest during the economic downturn and now they were reaping their reward.