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Norfolk County Council workers are given a greater understanding of dementia issues

PUBLISHED: 13:46 26 May 2014

Alzheimer’s Society and Norfolk County Council join forces for mass Dementia Friends day. Pic: Submitted.

Alzheimer’s Society and Norfolk County Council join forces for mass Dementia Friends day. Pic: Submitted.


About 150 workers at Norfolk County Council took part in Alzheimer’s Society-run sessions organised as part of Dementia Awareness Week.

Dementia Friends is a society initiative which aims to give people an understanding of what it is like to live with dementia. To become Dementia Friends, staff were involved in a number of interactive activities and were told how to turn their new understanding of the illness into action. The sessions ran on Friday from 10am-6pm and were open to all council staff. Laura Meadowcroft, Alzheimer’s Society operations manager for Norfolk and Suffolk, said: “We know from talking to people with dementia that they can often feel disconnected from their communities. Dementia Friends is an integral piece of the puzzle and I am delighted that Norfolk County Council has embraced the initiative.”


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