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New website launched to break down taboos surrounding death

PUBLISHED: 10:42 19 September 2013 | UPDATED: 10:42 19 September 2013

Be Ready For It launch event with Carol Bundock and Richard Jewson. Photo: Steve Adams

Be Ready For It launch event with Carol Bundock and Richard Jewson. Photo: Steve Adams

A campaign to raise awareness of end of life issues and break down taboos about death has been boosted with the launch of a new website.

The “be ready for it” website has been created by the Norfolk and Suffolk Palliative Care Academy and is encouraging people to plan for their future.

The website was launched by Richard Jewson, Lord Lieutenant of Norfolk and BBC Look East journalist Carol Bundock this week.

The new site, which can be found at, encourages people to plan for their future – whatever their age – by talking to their friends, family or carers about their wishes at the end of their lives.

By discussing the options at an early stage, the aim is to help people make the right choices about their care, place of death and funeral.

The website also brings together a host of information to help when somebody has died, such as guidance about legal requirements and how to register a death. Visitors can also share their own stories, create a bucket list of things they wish to do before they die and access support from a range of charities.

Maggie Parsons, project lead for the Norfolk and Suffolk Palliative Care Academy, said: “Many people find it hard to talk about death and dying, and it remains one of the biggest taboos in our society.”

“But dying well is a natural part of a good life – which is where this new website comes in. We want to encourage people to talk openly about dying and plan ahead so that they can make the right choices about end of life care, where they want to die and their plans for their funeral.

“As well as bringing together lots of useful information and checklists, this website will help to encourage people to start those conversations. After all, simply talking about death won’t bring it closer – but sharing our wishes well in advance will make it easier for our loved ones when we do reach the end of our lives.”

The Norfolk and Suffolk Palliative Care Academy is a group of individuals and organisations which are working together to improve palliative care education and training and ultimately patient care. Its aim is to give patients more choice at the end of their lives, provide more support for carers and increase transferable skills so that staff can deliver care in all areas more effectively.

Carol Bundock, who has supported the work of the academy since it launched in 2012, said: “The end of life for one person is the beginning of another life for someone else left behind. Openness about death and dying where possible can help all those involved. This website is innovative, sensitive and a great step in the right direction.”

For more information about the academy, email

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