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Wanted: Norfolk men and women to eat chocolate – for scientific research

PUBLISHED: 09:49 23 May 2014 | UPDATED: 09:49 23 May 2014

Library picture of the UEA. Picture: Bill Smith

Library picture of the UEA. Picture: Bill Smith

Archant © 2011

Scientists at the University of East Anglia (UEA) are seeking young men and women to help investigate the benefits of eating certain food types, including chocolate.

The study, which is being carried out at the Department of Nutrition within the Medical School at UEA, is investigating whether individual’s age, gender and even gut bacteria may be involved in explaining differences in the benefits obtained from eating foods such as berries, chocolates, red wine which are all rich in natural compounds known as ‘flavonoids’.

To date at least 100 volunteers from the area have already given their time to the study, which involves having a bar of chocolate and juice containing orange and berries for breakfast, before spending a day at the Clinical Research and Trials Unit (CRTU) at UEA.

Those who have come forward to help so far have generally been older, so the study now requires a further 90 volunteers in the 18-35 year age group to take part.

Dr Sumanto Haldar, research fellow and trials co-ordinator at UEA’s Norwich Medical School, said: “Volunteer involvement is vital to the success of trials such as these and we hope to encourage more 18 to 35 year olds to come forward and help us out. Those who have already taken part have told us that it has been an enjoyable experience, and the study team would like to thank everyone who has helped out so far.”

Volunteers will be provided with free meals, a lunch voucher, travel expenses and £25 for their time. They need to be non-smokers and Caucasians to take part.

Anyone wishing to volunteer should contact the study team 0781 8851 472 or email More information about this study can be found at

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