One hundred and one people were dealt with for not wearing their seatbelt during a week-long enforcement campaign held in Norfolk and Suffolk.

Officers from the joint Norfolk and Suffolk Roads Policing Unit conducted checks on motorists and their passengers throughout the counties in support of the Europe-wide TISPOL seatbelt enforcement campaign, running from Monday 10 March to Sunday 16 March 2014.

Those 101 drivers received a Fixed Penalty Notice of £100 or will be offered a course. Four of the offences relate to children not wearing seatbelts, which is the responsibility of the person driving the vehicle.

Chief Inspector Chris Spinks, head of the Roads Policing Unit, said: 'I'm disappointed that over 100 people ignored the importance of wearing a seatbelt. As previous fatal road traffic collisions have shown, failing to wear a seatbelt can have tragic consequences. It is particularly saddening that four adults thought nothing of carrying a child in their vehicle without ensuring they were strapped in.

'Seatbelts can be a major factor in reducing the likelihood of being killed or seriously injured and should not be underestimated. It is an effortless task that should be part of a routine before starting up a vehicle and quite simply can mean the difference between life and death.'

Follow the Roads Policing Unit on Twitter @NSRoadsPolicing