City-centre stores could send special offers to your phone as you walk past under scheme to make Norwich Britain’s first ‘hi tech high street’

Norwich Lanes, Jarrolds. Norwich Lanes, Jarrolds.

Monday, June 23, 2014
10:31 AM

Norwich is set to begin a new era in digital shopping when pioneering technology is introduced to let city-centre stores connect with shoppers as they walk past.

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The pilot scheme aims to combine the online world with the physical high street, and could be rolled out around the world if successful.

The new technology will be delivered by Proxama, a global company which specialises in using mobile phone technology for commerce.

The aim is encourage shoppers to get more engaged with the high street, by connecting them to nearby retailers using their mobile phones.

Stefan Gurney, executive director of Norwich BID said: “Norwich BID is delighted to be involved with this smartphone technology led project, which will change the way we look at and use our city centre.

“The prospect of Norwich being at the forefront of innovative smartphone development will position it as one of the UK’s first “Connected Retail” cities, future proofing the high street for its consumers and businesses.”

“Norwich is a creative and vibrant technology city and partnering with Proxama will open up Norwich to new opportunities and really put our fabulous city on the map”

Customers will be able to use “proximity engagement points” throughout the city using their smartphone to scan or tap relevant tags, and will then receive messages and incentives that they can then use inside stores.

What do you think? Comment below, or email newsdesk@archant.co.uk

9 comments

  • Puppet Mans Smartphone will be constantly pinging. Hope it doesn't put him off his singing.

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    PDH

    Tuesday, June 24, 2014

  • Just goes to prove what deperate attemps retailers will use to get more customers. Solution if you own a retail unit, make sure your online part of the business does not offer the same product with say £150 off compared to retail level. Train your staff, pay those staff proper wages instead of using work placement programme or apprentices or Zero hr contracts which in reality only benefit your business for tax purposes, for the worker with financial commitments ie a mortgage not knowing how much money they will be paid is a certain worry they do not need, and worried staff leads to staff not wanting to make a real effort. Reward customers instore, sell them what they want or need not what you get a huge bonus on from your suppliers, such products HDMI cables you charge £70 plus for when a £1 cable from Poundland does the same job. Anyway as one person has already stated the Technology is based on NFC (Near Field Communication) based on the intelligence and ability of most people, for them near field communication involves talking to a farmer over a field hedge

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    che bramley

    Monday, June 23, 2014

  • Proxama,global company.There are plenty of gullible idiots in suits and skirts involved with this Norwich Bid mullarky,to be impressed with this puffed up nonsense.This is Norridge not the metropolitan dreamers think tank club..

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    PaulH

    Monday, June 23, 2014

  • Apparently one has to 'opt in' to receive this junk.Who would be so shallow to actually want this kind of nonsense? Although,the way that some people are are practically married to their phone,there will certainly be some very gullible participants.Some technology is groundbreaking and revolutionary,but this is just sad.Especially for the muppets who sign up to it.

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    Nexus_6

    Monday, June 23, 2014

  • If I were bombarded by unsolicited messages, I would actively avoid the shop or shops that were sending them to me.

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    IT Man

    Monday, June 23, 2014

  • Closer scrutiny reveals this technology to be based on 'Near Field Communications' tags - which are incompatible with 80% of smartphones... Ooops.

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    lovestamps

    Monday, June 23, 2014

  • Terrifying. Can't the traditional method of a sign still be used?

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    Whiley Boy

    Monday, June 23, 2014

  • that sounds like it could be quite annoying

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    Mikado Kember

    Monday, June 23, 2014

  • While I am all for progress, wouldn't it just be easier to actually walk into the store yourself, look for offers using ones eyes, and ask real live human shop assistants for help? I can see this will actually lead to doing away with shop assistants eventually, and we'll pay for items by holding up the smartphone to a scanner of some kind.

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    Ar ya reet boi?

    Monday, June 23, 2014

The views expressed in the above comments do not necessarily reflect the views of this site

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