December 12 2013 Latest news:
Thursday, August 15, 2013
As part of a scheme to encourage people to donate to Norfolk’s magical waterland and surrounding countryside, business owners are encouraging customers and visitors to give back to the area.
And to celebrate the success of the venture so far, nine new members of the Love the Broads initiative gathered yesterday at the new Whitlingham Broad campsite.
“We hope to attract tens of thousands of pounds a year,” said Peter Howe, a trustee of the Norfolk and Suffolk Broads Charitable Trust. “It connects visitors in an interesting way to the area.”
Each business adds a small optional donation onto the cost of services, ranging from a few pence to a pound, or holds a collection box. Donors receive information about the project and a variety of Broads themed badges.
Hannah Flohr, owner of Hall Farm Cottages in Horning, said: “I joined the scheme six weeks ago and so far no one has refused to donate.
“I grew up on the Broads and I’m passionate about what the area has to offer.
“I want other people to enjoy the Broads, I want my children and their children to enjoy it.”
Launched in May 2012 and modelled on a similar successful project in the Lake District, the joint venture by Norfolk and Suffolk Charitable Trust and the Broads Authority aims to generate money for projects to sustain the area and preserve it for future generations.
Stephen Johnson, chairman of the Broads Authority, said: “There aren’t many opportunities for people to give to the Broads – it’s something we’ve wanted to achieve for some time.
“Enabling the public to donate in this way will give people a sense of ownership.”
Other businesses represented at yesterday’s event included Norfolk Mead Hotel, Free Spirit Canoe Tours, The Granaries, Waveney River Centre, Whitlingham Broad Campsite, Lower Wood Farm Luxury Country Cottages and Leeward Bed and Breakfast.
For more information or to donate to the new initiative visit www.lovethebroads.org.uk