Ross’s Norwich business gets in shape for expansion

Personal trainer Ross Lenton at Dynamic Fitness in Ber Street. Picture: Denise Bradley Personal trainer Ross Lenton at Dynamic Fitness in Ber Street. Picture: Denise Bradley

Tuesday, June 10, 2014
2:19 PM

Personal trainer Ross Lenton is expanding his Norwich business, Dynamic Fitness, by taking on the adjoining property in Ber Street.

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As well as increasing the floor space of the gym, used for one-to-one training sessions, he will be launching a new clinic for physiotherapy, osteopathy and nutrional advice.

In readiness for the extension opening on June 22, he has recruited his first female training instructor to join his existing three-strong all-male team and plans to take on another member of staff in the near future.

Mr Lenton, 32, was formerly a gym manager in Norwich but realised the impact one-to-one sessions could have on improving fitness during a spell in Australia as a personal trainer on Sydney’s Bondi Beach.

He then ran a personal training business from his home in Unthank Road, Norwich, for two-and-a-half years before building up sufficient clients and capital to open his Ber Street studio at the end of 2010.

Mr Lenton, a former student of sport and exercise science at University of Sheffield, said: “We now have nearly 120 clients who come regularly for personal training as well as people who come for fitness sessions - we have just had a group in from Aviva.”

He said their personal training worked on nine-week programmes tailored to an individual’s goals - whether they were to do with losing weight, recovering from injury or preparing for a sporting event.

He said: “We have a varied client profile ranging in age from students to one chap of 78.

“There have been some amazing success stories. One guy managed to lose 10st and we have just had someone prepraring for a half Ironman triathlon.”

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