Revamp of Great Yarmouth seaside accommodation hailed by council leader
08:00 03 July 2014
Archant Norfolk © 2014
Accelerating levels of investment are transforming the face of Great Yarmouth’s traditional seaside accommodation.
Borough council leader Trevor Wainwright hailed the positive development as he formally opened a large-scale extension to one of the resort’s flagship guesthouses.
Husband and wife Tony and Sandie Stanley bought The Shrewsbury Guesthouse in Trafalgar Road nine years ago and ploughed more than £80,000 into a complete revamp of the interior.
Now, after buying the property next door and spending about £60,000 bringing it up to the same high standard, The Shrewsbury Annexe was ready to take its first guests yesterday.
Mr Wainwright said: “The investment has made this property one of Yarmouth’s little gems. Guesthouses like The Shrewsbury bear no similarity to old-fashioned boarding houses, they are more like boutique hotels.”
Borough tourism officer Alan Carr said the investment in The Shrewsbury was being replicated across the sector.
The Seahorse Guesthouse in Camperdown and the Merivan and Kilbrannon, both in Trafalgar Road, had also undergone dramatic makeovers.
“This investment shows the huge confidence in the resort. We are seeing a new breed of landlady setting out to deliver above the expectations of their customers,” he said.
The investment reflects a pattern highlighted in this year’s Tourism Business Survey carried out by Larking Gowen Chartered Accountants.
The report found that more than half of businesses are feeling more optimistic about the region’s tourism offering and a similar proportion are planning investment in improvements.
The annexe, redeveloped over the winter by former builder Mr Stanley, has provided The Shrewsbury with two more suites and an additional two double rooms.
Ex-secretary Mrs Stanley said: “Business is looking good although there has been a definite shift in booking patterns with people booking much later.”
This weekend will see more than 20 people staying at the guesthouse with nine of their 10 rooms occupied.
She is proud that nothing remains the same from the time of their arrival nine years ago; guests can book a four-poster suite and there is a family unit that is fully booked through the summer.
Mrs Stanley said the level of investment showed confidence that the good times were on their way back to Yarmouth.
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