Revamp of Great Yarmouth seaside accommodation hailed by council leader

The Shrewsbury Guest House on Trafalgar Road in Great Yarmouth.
Owners Sandie and Tony Stanley who have converted the neighbouring property into a new extension to their guest house.

Picture: James Bass The Shrewsbury Guest House on Trafalgar Road in Great Yarmouth. Owners Sandie and Tony Stanley who have converted the neighbouring property into a new extension to their guest house. Picture: James Bass

Thursday, July 3, 2014
8:00 AM

Accelerating levels of investment are transforming the face of Great Yarmouth’s traditional seaside accommodation.

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Borough council leader Trevor Wainwright hailed the positive development as he formally opened a large-scale extension to one of the resort’s flagship guesthouses.

Husband and wife Tony and Sandie Stanley bought The Shrewsbury Guesthouse in Trafalgar Road nine years ago and ploughed more than £80,000 into a complete revamp of the interior.

Now, after buying the property next door and spending about £60,000 bringing it up to the same high standard, The Shrewsbury Annexe was ready to take its first guests yesterday.

Mr Wainwright said: “The investment has made this property one of Yarmouth’s little gems. Guesthouses like The Shrewsbury bear no similarity to old-fashioned boarding houses, they are more like boutique hotels.”

Borough tourism officer Alan Carr said the investment in The Shrewsbury was being replicated across the sector.

The Seahorse Guesthouse in Camperdown and the Merivan and Kilbrannon, both in Trafalgar Road, had also undergone dramatic makeovers.

“This investment shows the huge confidence in the resort. We are seeing a new breed of landlady setting out to deliver above the expectations of their customers,” he said.

The investment reflects a pattern highlighted in this year’s Tourism Business Survey carried out by Larking Gowen Chartered Accountants.

The report found that more than half of businesses are feeling more optimistic about the region’s tourism offering and a similar proportion are planning investment in improvements.

The annexe, redeveloped over the winter by former builder Mr Stanley, has provided The Shrewsbury with two more suites and an additional two double rooms.

Ex-secretary Mrs Stanley said: “Business is looking good although there has been a definite shift in booking patterns with people booking much later.”

This weekend will see more than 20 people staying at the guesthouse with nine of their 10 rooms occupied.

She is proud that nothing remains the same from the time of their arrival nine years ago; guests can book a four-poster suite and there is a family unit that is fully booked through the summer.

Mrs Stanley said the level of investment showed confidence that the good times were on their way back to Yarmouth.

Is your tourism business thriving? Email stephen.pullinger@archant.co.uk

6 comments

  • `V` - Politicians = Chancers. Local politicians = local chancers. Like PM, I wonder about the ROI figures. Like wes1975, I see it as a BS exercise by the council. like walnut I am disgusted by pavement fouling. I am not going to mention the possibility of vested interests, or suchlike.

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    Mad Brewer

    Saturday, July 5, 2014

  • Congratulations to the couple on their achievement. Carr and Wainwrong spin the good but ignore the bad about the borough. Open up a refurbished guesthouse using the council leader and it generates free advising for the owners,nice but for the councillors to turn it into a major BS exercise is deplorable.

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    wes1975

    Thursday, July 3, 2014

  • Lovely job or Nice hobby. Time will tell if their return on investment calculations are correct. Personally I would have demolished the whole street and redeveloped the area but getting the planning dept. to support any real development is next to impossible.

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    Paul Morley

    Thursday, July 3, 2014

  • Wally. I had forgotten about the White Lion steps. Perhaps the EDP would like to start pressing Wainwright as to what the council intend doing about them, as if this had happened on their "marvellous seafront" they would have been repaired by now.

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    "V"

    Thursday, July 3, 2014

  • I find myself supporting "V" - why is the council tacitly claiming credit for this - anyone had a good look around Yarmouth recently? - And what about the fouling of pavements in Gorleston and what about the eyesore that is the collapsed White Lion Steps in Gorleston that nearly claimed the life of one of our children and what about the eyesore that that is the block of unoccupied flats at the rear of Morrissons and what about ........................

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    wallywalnut

    Thursday, July 3, 2014

  • What the hell has this got to do with the council ?. Run out of things to say, have you Wainwright ?. How about talking and doing something about the state of Yarmouth and car parking (especially the dangerous parking of the two cars on the junction of Mill lane and Blackbird Close by the ignorant occupants). Of course you and Plant wont do anything because you are not affected by it, and what happened to the "consulting with the people " after the election?. That soon died of death, didnt it.

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    "V"

    Thursday, July 3, 2014

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