Hoseasons targets new growth through two senior appointments
PUBLISHED: 08:00 26 March 2014
EDP top 100 firm Hoseasons has made two key strategic appointments ahead of a season which has already seen
the British holiday bounce back from a disappointing performance last summer.
The Lowestoft holiday company has announced Paul Hardingham as strategic development director and Anthony Reilly as marketing director.
Their respective roles will target further growth in the expanding luxury lodge market and the development of digital marketing and travel trade partnerships.
Mr Hardingham, who has been with the business for six years, has been promoted following positions as general manager of Hoseasons specialist portfolio and head of product for lodges and parks.
His new role will involve the development of new specialist products and the continued growth of the luxury lodge and boating portfolio through new sites and strategic partnerships.
Mr Reilly, who is joining the business, will be responsible for marketing, travel trade and eCommerce functions within Hoseasons.
He brings a wealth of experience in helping big brands plan, co-ordinate and deliver marketing strategies, having worked with Aviva, Mazda, Autoglass and Jack Daniels across a wide-ranging agency career.
Hoseasons managing-director Simon Altham said: “I’m delighted to be bringing Paul’s and Anthony’s experience to the senior team. We have some very ambitious plans for the future of the business and it’s essential we have the right team to support this growth.
“Paul has been with us for number of years and has been instrumental in the development and expansion of our highly successful specialist product.
“Anthony will be bringing some fresh thinking to the team, and will be focusing on enhancing our digital marketing activity, and building strong relationships with partners across the travel industry.”
The pair arrive as Hoseasons enjoys a surge in early season bookings across all holiday sectors, but notably on the Norfolk Broads.
Mr Altham revealed earlier this month that boating was so far outperforming all other areas of the Hoseasons portfolio and the Norfolk Broads was their “flagship product”.
He said the resurgence in public interest in the Broads seemed partly the result of major investment by the yards, including, notably, the widespread introduction of free wi-fi.
The company has sought to build on the momentum with a new £200,000 commercial - the first to focus purely on the Broads since its iconic 1970s advert set to the tune of Messing about on the Water - on on-demand television and Youtube,