Helping Norfolk’s businesses to get Google savvy
PUBLISHED: 13:24 23 February 2017 | UPDATED: 13:24 23 February 2017
Think your business could make better use of the world’s most popular search engine?
A new marketing firm led by a Google specialist is helping companies get the most out of the internet giant.
Paul Brittain, a Google Maps advisor and certified photographer and drone pilot, was guest speaker at the Norfolk Chamber of Commerce business breakfast on Thursday, giving advice to business leaders on how to make their firms more visible on initial search pages.
During his talk at Carrow Road’s Top of the Terrace restaurant, Mr Brittain offered tips to members on tailoring the business information panel which appears on a Google search page – from changing the photographs displayed alongside company information and improving presence on Street View to adding extra interactive content and responding to customer reviews.
Mr Brittain also explained services offered by his firm Prevolution Digital including aerial photos and videos, 360 degree tours and improved map presence.
He said: “There is a lot of real estate on Google to promote your business and not a lot of businesses use that effectively.
“Whether or not the business needs it, Google will collate as much information about any business as it can find.”
His top tip was to make sure business owners had claimed their firms as their own on the website, which opened up the ability to use a free Google app to edit the information presented in an online search.
The second tip related to the use of Google Street View snapshots – a feature which does not always show a company’s public façade at its best – which owners can swap out for indoor or outdoor images to better showcase themselves.
He also explained the power of adding extra content to the business panel, from aerial photos and video tours to floor plans and restaurant menu overlays.
He added that the same processes could also be used to help better publicise firms in the service industry and individual events.
Prevolution – which Mr Brittain described as a business “fresh off the block” – already has clients including the Diocese of Norwich, for whom is updating the Google information for all its 648 churches.