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Graphic: Prices fall on the high street as discounts continue

PUBLISHED: 15:15 06 August 2014 | UPDATED: 15:15 06 August 2014

Norwich's much loved Royal Arcade.

Norwich's much loved Royal Arcade. PHOTO BY SIMON FINLAY

Archant Norfolk

Shoppers saw the deepest level of deflation for eight years last month as retailers continue to discount groceries, clothes and electrical goods.

Retail in numbers Retail in numbers

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Prices fell for the 15th month in a row to hit 1.9pc in July from 1.8pc a month earlier, according to the British Retail Consortium/Nielsen shop price index.

The survey’s authors said this was the deepest level of deflation since they began collecting this data in December 2006.

Food price inflation fell to 0.3pc from 0.6pc 12 months ago, as major supermarkets such as Tesco and Morrisons cut prices to fight off competition from discounters Aldi and Lidl in a bid to retain market share.

British Retail Consortium director general Helen Dickinson said: “This is great news for households who are benefiting from fierce competition within the industry at a time when disposable incomes remain under pressure.

“The lowest ever recorded food inflation will be particularly welcomed by the lowest income households who typically spend around a third of their expenditure on food.”

The report pointed out that the majority of agricultural commodity prices fell during the first half of the year, which, combined with a strong pound, kept prices down.

But Ms Dickinson added that falling prices meant challenging conditions for retailers as margins were squeezed, while other costs such as business rates continued to rise.

Price pressure on non-food retailers eased slightly, with the overall rate of decline decelerating to 3.3pc last month from 3.4pc a year ago.

However, some of the sharpest price falls still came in the non-food sector with prices among clothing retailers slumping 11.2pc over the year, while electrical goods fell 5pc over the same period.

Nielsen’s head of retailer and business insight Mike Watkins said non-food retailers were “maintaining the level and depth of price cuts and promotions to help drive footfall” over the summer holiday season.

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  • cornwallcanary. Perhaps the reporter went to the University of East Anglia's mathematics department to study maths terminology ?.

    Report this comment


    Thursday, August 7, 2014

  • Well done Simon Finlay for capturing three of Marley's ghosts. Was Scrooge cowering in The Mustard Shop?

    Report this comment


    Wednesday, August 6, 2014

  • As far as food prices are concerned, a slowing of food price INFLATION does not mean a fall in prices, It simply means that prices are rising more gradually than before, or has basic economics changed since I was a lad. The reality is that high street retailers have yet to see this wonderful recovery in the economy being trumpeted by a rather nervous coalition as we slide closer to the next election.

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    Wednesday, August 6, 2014

  • WHERE ??????

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    Wednesday, August 6, 2014

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