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Businessman’s vision is realised as new Norfolk diner is opened near Attleborough

18:01 04 April 2012

Philip Dingle at his diner on the southbound carriageway of the A11 called Mr D

Philip Dingle at his diner on the southbound carriageway of the A11 called Mr D's Diner. Picture: Denise Bradley

Archant

A new American diner set in the heart of Norfolk has opened its doors to customers.

Businessman Philip Dingle, who owns the adjacent BP fuelling station, has transformed the former Little Chef on the A11 at Besthorpe, near Attleborough into the 40-seater 1950s-era Mr D’s Diner, which is now serving a US-style menu in a retro atmosphere including a Wurlitzer jukebox.

The new venture has helped create up to 20 jobs in the diner and seen the expansion of the fuel-station shop, creating 12 jobs, and additions such as new toilets and rainwater harvesting.

“It’s really settling in,” Mr Dingle said.

“We’ve also doubled the size of the forecourt shop and put in a new BP Wild Bean Cafe franchise in.

“Volumes are already back to 80pc of what they were before we closed.

“While we were closed I took the decision to retain all my staff. It cost me money, but when I opened my doors we were back in business within three hours.”

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6 comments

  • Another American style diner in norfolk!! WOHOO!! Finally we dont have to trek to norwich for a good meal. we have been in twice since you opened and will continue to come in service and staff good....music is great...the juke box is a superb asset!!! turn it up thats what i say...it wasnt loud enough when we were in!!!!

    Report this comment

    cherub31

    Saturday, April 7, 2012

  • Of course, if it doesn`t work out, the timing could be perfect for conversion to one of Lord Coe`s post-Olympic ice-cream franchises; "Sebcone".

    Report this comment

    Mad Brewer

    Friday, April 6, 2012

  • We went for a family dinner at Mr D's earlier this week and it was great, the staff were very friendly and the food was excellent – I really liked the music, not too loud and fun to listen to – definitely going back soon

    Report this comment

    Jaybee

    Thursday, April 5, 2012

  • Nice restuarant but the music was a tad loud and it needs a bit more decor - will go there again however!!

    Report this comment

    kevin rymell

    Thursday, April 5, 2012

  • i dont like LOUD in your face music, Mr Dingle...fix a volume button..... x

    Report this comment

    Colby Army!

    Thursday, April 5, 2012

  • Hope it works for the sake of the employment that results, but yet another American-style calorie and cholesterol kitchen!

    Report this comment

    Mad Brewer

    Friday, April 6, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

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