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Businessman’s vision is realised as new Norfolk diner is opened near Attleborough

PUBLISHED: 18:01 04 April 2012

Philip Dingle at his diner on the southbound carriageway of the A11 called Mr D's Diner. Picture: Denise Bradley

Philip Dingle at his diner on the southbound carriageway of the A11 called Mr D's Diner. Picture: Denise Bradley

Archant

A new American diner set in the heart of Norfolk has opened its doors to customers.

Businessman Philip Dingle, who owns the adjacent BP fuelling station, has transformed the former Little Chef on the A11 at Besthorpe, near Attleborough into the 40-seater 1950s-era Mr D’s Diner, which is now serving a US-style menu in a retro atmosphere including a Wurlitzer jukebox.

The new venture has helped create up to 20 jobs in the diner and seen the expansion of the fuel-station shop, creating 12 jobs, and additions such as new toilets and rainwater harvesting.

“It’s really settling in,” Mr Dingle said.

“We’ve also doubled the size of the forecourt shop and put in a new BP Wild Bean Cafe franchise in.

“Volumes are already back to 80pc of what they were before we closed.

“While we were closed I took the decision to retain all my staff. It cost me money, but when I opened my doors we were back in business within three hours.”

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