Visitors have been flocking to the Broads this weekend as part of a nationwide initiative to encourage people onto the water for the first time.

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Families and holidaymakers have been climbing aboard a variety of craft at Norfolk Broads Direct in Wroxham and Herbert Woods in Potter Heigham as part of the On The Water festivities.

The weekend campaign is being championed by the British Marine Federation in a bid to get more people into boating.

And the scheme has proved to be a hit in Norfolk with scores of people trying out their sea legs for the first time and thoroughly enjoying the experience.

Amanda Walker, marketing manager at Herbet Woods, said the yard’s day boats had done a “roaring trade” and many people had been trying their hand at canoeing.

“It’s been excellent. We’ve had a steady stream of people on both days,” she added. “It’s been a really good opportunity for people who always thought they might want a boating holiday to come and ask questions, go on the boats and see what they’re like inside.

“It’s definitely encouraging people onto the water.”

Local visitors, as well as some from further afield, have dropped in at both yards.

Sam Lowe, general manager of Norfolk Broads Direct, thought this showed a growing trend for holidays at home.

“It’s a sign of the times that locally, people might be avoiding going abroad because of the hassle factor and enjoying UK holidays a bit more,” he added.

Visitors to the Wroxham yard have also enjoyed seeing a slice of boating history as the wherry yacht Norada has been moored alongside the company’s latest luxury cruiser, the Fair Statesman.

1 comment

  • Once again, publishing pictures of people on boats not wearing life jackets. Doesn't really help with the Broads Authority's "Wear it" campaign does it!!

    Report this comment

    R33VO

    Monday, April 29, 2013

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