Canaries fans are being asked to bring a toothbrush when they head to Carrow Road this weekend.

Business in the Community (BITC) has collaborated with Norwich City on a campaign to tackle toothache, linked to poor dental hygiene, among Earlham's children.

Tracey Drake, head of place for BITC in Norwich, said: "Food and hygiene poverty are rising, leaving many families without access to nutritious food and basic hygiene products.

"This crisis not only affects nutrition but also impacts dental health. Children are experiencing toothaches and dental pain, leading to attendance issues at school and difficulties accessing dental services."

Norwich Evening News: Those attending the Norwich City match on April 27 are asked to donate dental products at the match Those attending the Norwich City match on April 27 are asked to donate dental products at the match (Image: Submitted)

The Dental Hygiene Collection for Children of Earlham is calling for City fans to donate child-suitable toothbrushes and toothpaste.

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Those attending the Norwich match against Swansea on Saturday will be able to donate at designated collection points.

Tracey added: "Join us in the fight against dental pain and attendance issues among the children of Earlham. Your support can brighten their smiles and pave the way for a brighter future.

"Together, we can score big on dental hygiene."

Norwich supporters are also encouraged to donate to the crowdfunding page on Just Giving.