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Discount card launched to protect Unthank Road’s independent shops

Twenty-two traders on Unthank Road have joined the Unthank Road Bonus Scheme.

Twenty-two traders on Unthank Road have joined the Unthank Road Bonus Scheme.


Thousands of discount cards are to be distributed in a bid to encourage people to support the independent businesses in Norwich’s Golden Triangle.

The Unthank Road Bonus Scheme, launched by the Norwich Labour Party, has already signed up 22 businesses in the area, with each offering incentives to attract shoppers.

The idea came after people identified the area’s unique independent shopping culture as one of the best things about Unthank Road.

The scheme has already drawn interest from across the city and, if successful, could be repeated in other parts of Norwich.

Clive Lewis, Labour’s prospective parliamentary candidate for Norwich South, said the programme could reinvigorate local businesses, keeping money and jobs in the area, and maintaining a balance with supermarkets and larger outlets.

“It’s also a chance for us to engage with people in the area and show what we are about,” he said.

“It’s not about massive discounts, but about raising the profile of small businesses and helping them keep their heads above water.”

Shops signed up to the scheme are listed on the right.

A total of 7,000 cards will be distributed to households in the Town Close and Nelson wards, though they are also available from participating shops.

The launch follows a similar initiative to businesses at Earlham House during building works.

Community campaigner Emma Corlett and Layla Dickerson, Labour’s Nelson ward by-election candidate, are backing the scheme.

Miss Corlett said: “People told us that independent shops were the best thing about this area. The idea for the scheme came about after people asked if more could be done to support them, and to make sure that people moving to the area knew about them.”


  • [This post removed by moderators]

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    Frank Fryup

    Tuesday, December 11, 2012

  • So what is Lewis all about Does he consider himself a guaranteed shoo in He is silent on his views off major issues

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    No to tory boy

    Tuesday, December 11, 2012

  • Frank Fryup, welcome to the deleted club.I'm gonna total mine up and the end December and then contact the UN's free speech top honcho.

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    Tuesday, December 11, 2012

  • Not from me Albert!!!!. HATE the place with a vengance.....I'll NEVER set foot in any of "those" establishments...i'll back our local independant shops always.

    Report this comment


    Tuesday, December 11, 2012

  • Tesco will still be busy ! as I expect thet are excluded from this cartel

    Report this comment

    Albert Cooper

    Tuesday, December 11, 2012

The views expressed in the above comments do not necessarily reflect the views of this site

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