Business
The region has given rise to an eclectic range of businesses, but what do the region's businessmen and women do in their spare time?
There can be few similarities between serving up 10,000 Christmas dinners and sliding at 100 mph around a race track.
Thailand, with its exotic beaches, beautiful eastern traditions and superb cuisine, has captured the imagination of many people looking for a dream vacation.
From blogs to tweets and customer comments, it is impossible for businesses to avoid social media - but firms are finding new ways to use it to their advantage.
In just five years of its infancy, Virgin Direct, the precursor to Virgin Money, helped launch a whole field of firms now making their mark on Norwich.
From turkeys to crisps and mustard to squash, Norwich is home to a wealth of the nation's favourite food and drink brands. And many are going from strength to strength.