A company promising the "ultimate roast dinner experience" by putting a twist on the British classic is opening in Norwich. 

Founded in Norwich during the winter of 2019, Giant Yorkshire Roast Co. is opening its first permanent site at Castle Quarter. 

During lockdown, Sam Brown started a roast dinner delivery service and since then the company has held regular Sunday roast pop-ups at pubs and cafes across Norwich. 

Norwich Evening News: Owner Sam Brown at his other restaurant The Food VaultOwner Sam Brown at his other restaurant The Food Vault (Image: The Food Vault)

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"We're really excited to move into such a central location,” he said. "We're using as much locally sourced ingredients as possible and using local suppliers such as Fiddy's in Aylsham Road.” 

Norwich Evening News: The giant Yorkshire pudding wraps with pigs in blanketsThe giant Yorkshire pudding wraps with pigs in blankets (Image: Giant Yorkshire Roast Co)

The wraps can be filled with pulled turkey, beef brisket, pulled pork and a range of vegetarian options with all the trimmings. 

Giant Yorkshire Roast Co. is planning to open in Castle Social at the end of this month. 

It comes after StreetFood Box announced it would be leaving Castle Social as it was "time to start the next stage of its journey”.