Ben and Jerry's is giving out free ice cream to the people of Norwich this week. 

The Vermont-based ice cream maker will be celebrating its annual Free Cone Day on Tuesday by giving out as many free ice creams as possible at its Scoop Shops across the globe. 

People in Norwich can get their fill by heading to the Ben and Jerry's pop-up in Chantry Place between midday and 8pm

Guests can ask for their go-to favourite or sample new flavours such as S’mores, Oat of this Swirled and Spectacu-love.

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Ben and Jerry's Free Cone Days have been running for more than 40 years and its bosses hope to make this year's the biggest yet.

Dave Stever, CEO of Ben & Jerry’s, said: “Last year we gave out more than 970,000 scoops across the globe but we know together with our fans we can break 1 million scoops.

"We’re asking our fans to really bring it this year - invite their friends, family, neighbours and help us beat our goal of one million scoops on Free Cone Day 2024.”